STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

Tourisme Montreal begins Never Grow Up campaign

. Tourisme Montreal has launched a new campaign called "Never Grow Up" in Ontario and New York. The effort is intended to attract tourists to Montreal from those regions. Read more.

Heffel Fine Art Auction House conducts VR promotion

. Heffel Fine Art Auction House of Toronto has released a virtual reality presentation promoting an upcoming auction in that city. It was developed by Alchemy VR. Read more.

Tim Hortons readies donut sandwich promotion

. Tim Hortons has begun a contest promotion in support of a new limited-time menu item called the Honey Dip Donut Breakfast Sandwich. The item will be sold for one morning only on June 1. Read more.

Health Canada, CHL conduct Focused On campaign

. Health Canada and the Canadian Hockey League have begun a joint communications initiative intended to educate youth about the health and safety aspects of cannabis use. Read more.

New marketing director at Porsche Cars Canada

. Porsche Cars Canada of Toronto has appointed Colas Henckes to the position of marketing director. He will begin work on July 2. Henckes was most recently at Porsche France. Read more.

UNICEF Canada begins national campaign

. Charitable organization UNICEF Canada has begun a new campaign called "The Intervention" which encourages young people to act to improve the status of children in Canada. Read more.

Independent Distillers Canada hires Bob's Your Uncle

. Independent Distillers Canada has retained Bob's Your Uncle of Toronto as its advertising agency of record. The account includes four of the company's beverage brands. Read more.

Fleurish Cannabis retains Apt. 3304

. Fleurish Cannabis has hired Apt. 3304 as its creative and branding agency. The agency will work to brand Fleurish as a "female-focused" maker of cannabis products. Read more.

Captivate moves into Ottawa

. Out-of-home media company Captivate Canada has expanded its operations into Ottawa. The company specializes in digital screens located in office buildings. Read more.

Weber Shandwick adds ten

. Weber Shandwick Canada of Toronto has recently hired ten new staff members. Alex Satouri has been appointed vice-president of finance. Read more.

Travel Industry Council of Ontario hires Tag

. The Travel Industry Council of Ontario has retained Tag of Toronto as its communications agency of record. The organization is the travel industry regulator for the province. Read more.

Grace Foods retains Pennant Media, Ireland & Hall

. Grace Foods Canada has hired Pennant Media Group as its communications agency of record. Pennant will service the account in association with Ireland & Hall Communications. Read more.

Deep Relevance launches in Toronto

. A new agency called Deep Relevance has launched in Toronto. The firm is intended to operate as a hybrid creative and media agency. Read more.

Canvas Agency opens in Toronto

. A new artist representation firm called The Canvas Agency has launched in Toronto. The company specializes in creative visual artists, photographers and illustrators. Read more.

Cossette, Stradigi AI form joint venture

. Cossette has formed a joint venture with artificial intelligence company Stradigi AI. The two companies will collaborate on AI initiatives related to marketing communications. Read more.

Rain43 acquires Karo Group

. Toronto-based Rain43 has acquired Karo Group of Calgary as part of a national expansion effort. The agency has also launched a new brand called Rain. Read more.

Via Rail breaks new campaign

. Via Rail has begun a new campaign depicting train travel as a way of avoiding traffic. It consists of interactive videos that allow viewers to skip past characters talking about traffic. Read more.

Velux Group begins Indoor Generation campaign

. Window and skylight company The Velux Group has begun a new marketing campaign called "The Indoor Generation." It focuses on the health benefits of sunlight and fresh air. Read more.

Bauer Hockey renews Hockey Canada sponsorship

. Bauer Hockey has renewed its sponsorship of Hockey Canada for an additional eight years. Bauer Hockey will remain the official equipment provider of Hockey Canada's national teams. Read more.

New chief marketing officer at Hill Street Beverage Co.

. Toronto-based Hill Street Beverage Co. has appointed David Pullara to the position of chief marketing officer. He previously operated a consulting firm called DP Ventures. Read more.