STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

MYM Nutraceuticals begins awareness campaign

. Vancouver-based medicinal cannabis products company MYM Nutraceuticals has begun a new awareness campaign called "It all unfolds this summer." Read more.

SkipTheDishes conducts contest promotion

. Online food delivery service SkipTheDishes has begun a contest promotion called the "2018 Restaurant Award Series." It encourages consumers to vote for their favourite restaurants. Read more.

Mental health organization seeks Faces of Mental Illness

. The Ottawa-based Canadian Alliance on Mental Illness and Mental Health has begun a search for people to participate in its 16th annual "Faces of Mental Illness" campaign. Read more.

Charming Media rebrands

. Charming Media has begun a rebranding initiative intended to reflect its shift in focus to environmentally-friendly and cruelty-free beauty and wellness clients. Read more.

New president, COO at DHX Media

. DHX Media of Halifax has promoted Josh Scherba to the position of president. He was most recently executive vice-president of content and distribution. Read more.

Hendrick's Gin readies Montreal Jazz Festival promotion

. William Grant & Sons will conduct a promotion for its Hendrick's Gin alcohol brand at the 2018 Festival International de Jazz de Montreal. Read more.

RYU Apparel releases online video

. Vancouver-based athletic apparel company RYU Apparel has released an online promotional video produced in collaboration with hip hop musician Kyprios. Read more.

Lowe's Canada begins Eco promotion

. Home improvement retail chain Lowe's Canada has introduced a new program called "Eco" intended to help consumers reduce their environmental impact. Read more.

Henkel concludes Purex Odour-Free Hockey Shop tour

. Henkel Canada will conduct a promotion in Toronto on April 16 called the "Purex Odour-Free Hockey Shop." The initiative will make use of a branded vehicle in downtown Toronto. Read more.

Prime Marketing conducts rebranding

. Prime Marketing of Toronto has undertaken a rebranding initiative. The effort includes a new visual identity and a redesigned website. Read more.

White Spot begins BC's Own campaign

. Vancouver-based restaurant chain White Spot has begun a new ad campaign in British Columbia. The campaign, called "BC's Own," highlights the brand's history in the province. Read more.

Kia Nurse signs with Cimoroni & Company

. Cimoroni & Company of Toronto has signed a representation agreement with professional basketball player Kia Nurse. Nurse will begin her first professional season this year. Read more.

IHeartRadio sponsors Boots and Hearts Music Festival

. IHeartRadio of Toronto has signed-on as the official radio sponsor of the Boots and Hearts Music Festival. The country music event will take place in Oro Medonte, ON in August. Read more. debuts in Ottawa

. A new website called has launched in Ottawa, intended to be a reference for individuals wishing to donate to Canadian charities using digital currencies. Read more.

New marketing vice-president at Advantage Oil & Gas

. Advantage Oil & Gas of Calgary has appointed David Sterna to the position of marketing and commercial vice-president. He was most recently at Progress Energy Canada. Read more.

Coinsquare breaks new campaign

. Digital currency trading system Coinsquare has begun a new advertising campaign intended to communicate that investing in digital currency "doesn't have to be scary." Read more.

Yoplait breaks For the Better campaign

. Yoplait has begun an advertising campaign called "For the Better" in support of a new product called Yop Protein. The campaign was developed by Cossette and Vice Media. Read more.

Bike to Work BC Society rebrands

. The Vancouver-based Bike to Work BC Society has undertaken a rebranding initiative. The not-for-profit organization has changed its name to GoByBikeBC. Read more.

Thermotex begins National Pet Day promotion

. Calgary-based pet care company Thermotex has begun a fundraising and awareness campaign timed to start on National Pet Day on April 11. Read more.

Brandfire adds four

. Brandfire Marketing Group of Toronto has recently added four new staff members. Geoff Starr has joined the agency as senior director of integrated services. Read more.