STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

TM Real Estate Group hires Ireland&Hall

. TM Real Estate Group of Spain has retained Toronto-based Ireland&Hall to handle Canadian public relations for the Fives Beach Hotel and Residences in Playa Del Carmen, Mexico. Read more.

Toys R Us Canada seeks chief play officer

. Toys R Us Canada has begun a contest promotion in the form of a search for a "chief play officer," a child to test and advise on new toys, as well as to act as a spokesperson. Read more.

Canadian Tire to sponsor para hockey tournament

. Canadian Tire has signed an agreement with Hockey Canada to become the title sponsor of the World Sledge Hockey Challenge, an international para hockey event. Read more.

Apex PR hires Roman

. Apex PR has appointed Jeff Roman to the position of senior vice-president of integrated communications. He will focus on corporate, business-to-business and technology clients. Read more.

Lago joins Radical Point Media

. Radical Point Media of Toronto has hired Carmen Lago as senior manager of integrated content solutions. She will oversee client relations and work to attract new business. Read more.

Canada Wide Media buys Western Living, Vancouver magazines

. Canada Wide Media has acquired Western Living and Vancouver magazines from Yellow Pages Digital & Media Solutions. The purchase also includes WLCondo and the Vancouver magazine City Guide. Read more.

ICA readies Effie Canada awards

. The Toronto-based Institute of Communication Agencies has formed an agreement with Effie Worldwide of New York to create a new annual awards program called Effie Canada. Read more.

New chief creative officer at Crew Marketing Partners

. Crew Marketing Partners of Toronto has appointed Gerald Schoenhoff to the position of chief creative officer. He was most recently at Innocean Worldwide Canada. Read more.

Active International adds three

. Active International of Toronto has appointed Harminder Hayer to the newly-created position of senior director of client partnerships. Read more.

The&Partnership adds staff

. The&Partnership of Toronto has appointed Shawna Dressler to the newly-created position of director of people and operations. She was most recently at Rain43. Read more.

KFC conducts Father's Day promotion

. KFC Canada has begun a Father's Day promotion called "Bucket Bjorn." It features a branded bag and chest harness that a consumers can use to carry a bucket of chicken. Read more.

Carrot Rewards adds RBC to loyalty program

. Carrot Rewards has begun a promotion in collaboration with RBC. Consumers using the app can receive RBC Rewards points by performing daily tasks related to healthy living. Read more.

Report: Increased ad spending in 2018

. Dentsu Aegis Network has released a report predicting that global advertising expenditure will increase by 3.9% in 2018. This is in comparison to a 3.3% increase in 2017. Read more.

CTV signs Amazing Race sponsors

. CTV has signed a series of sponsorship agreements in support of its competition series The Amazing Race Canada. Chevrolet will return as a sponsor for a sixth year. Read more.

Martin joins Invictus MD Strategies

. Vancouver-based cannabis production company Invictus MD Strategies has appointed Jessica Martin to the position of vice-president of public relations and regulatory affairs. Read more.

General Mills breaks Ask Nature campaign

. General Mills Canada has begun an ad campaign for its Nature Valley line of granola bars. The campaign, called "Ask Nature," encourages consumers to experience nature. Read more.

Chevrolet begins Boots & Hearts promotion

. Chevrolet Canada has begun a sponsorship promotion with Corus Entertainment. The brand will sponsor a country music event called the Boots & Hearts Emerging Artist Showcase. Read more.

GCI Group updates branding

. Toronto-based public relations agency GCI Group has undertaken a rebranding initiative. The effort includes a new visual identity and a redesigned website. Read more.

New Balance signs deal with Francois Hamelin

. Athletic apparel company New Balance Canada has signed a promotional agreement with speed skater and long distance runner Francois Hamelin. Read more.

SGM promotes Errai

. Montreal-based commercial real estate marketing agency SGM has promoted Anissa Errai to the position of vice-president of account services. Read more.