ACT conducts anonymous HIV testing campaign
June 21, 2019. Toronto-based ACT has begun an ad campaign promoting anonymous HIV testing. The campaign consists of online banners that ask the viewer to click only if they are browsing in privacy mode. Read more.
Cadillac Fairview conducts Wear Canada Proud promotion
June 21, 2019. Real estate development company Cadillac Fairview will begin a promotion on June 24 at its CF Toronto Eaton Centre shopping mall called "Wear Canada Proud." Read more.
Health Canada proposes new vaping packaging requirements
June 21, 2019. Health Canada has proposed a new set of regulations for the labelling and packaging of vaping products which would require vaping substances be labelled with a list of ingredients. Read more.
CTV, Harlequin signs branded movie development deal
June 21, 2019. CTV and Harlequin Studios have signed a content development agreement by which the two companies will collaborate on the production of original movies. Read more.
Elections Canada begins awareness campaign
June 20, 2019. Elections Canada has begun a campaign in advance of the federal election intended to make eligible electors aware of the information they need to register and vote. Read more.
Ontario Nurses' Association conducts newspaper campaign
June 20, 2019. The Toronto-based Ontario Nurses' Association has begun an advertising campaign in that province called "Priorities and Promises." Read more.
Air Canada signs content deals with Crave, Stingray
June 20, 2019. Montreal-based Air Canada has signed a pair of content distribution agreements with streaming video service Crave and audio service Stingray. Read more.
New marketing vice-president at Lassonde
June 20, 2019. Juice company Lassonde has appointed Claire Bara to the position of executive vice-president and general manager of marketing, trade and product development. Read more.
Finning Canada conducts Caterpillar Operator Challenge
June 19, 2019. Edmonton-based heavy equipment dealer Finning Canada has begun a competition promotion in support of its Caterpillar brand consisting of four events. Read more.
Swoop releases first anniversary video
June 19, 2019. Calgary-based airline Swoop has released an online video called "Swoop Stories" to mark the end of its first year in operation. Read more.
Hydro One, Scouts Canada begin Head Safe campaign
June 19, 2019. Hydro One has begun a new initiative with Scouts Canada called "Head Safe" intended to educate young people about ways to reduce the risk of head injuries. Read more.
Nestle conducts ice cream sampling promotion
June 19, 2019. Nestle Canada conducted a promotion in Toronto to coincide with the beginning of summer. Promotional workers at Yonge-Dundas Square distributed free samples of frozen snacks. Read more.
Canadian Paralympic Committee debuts 2020 theme song
June 18, 2019. The Canadian Paralympic Committee, in association with CBC/Radio-Canada, has debuted an official theme song for the Tokyo 2020 Canadian Paralympic team. Read more.
Isaac Foundation conducts Access For All campaign
June 18, 2019. The Isaac Foundation, a charitable organization that conducts advocacy initiatives in support of Canadians with rare diseases, has begun a social media campaign. Read more.
Operation Smile Canada readies promotion
June 18, 2019. Operation Smile Canada, a charitable organization that provides treatment to children with cleft lip and cleft palate conditions, is preparing a promotion. Read more.
Awards: Canadian Public Relations Society
June 18, 2019. The Canadian Public Relations Society has announced the winners of its 2019 Awards of Excellence. The annual awards recognize achievement in Canadian public relations. Read more.
CWB Financial Group debuts new branding
June 17, 2019. Edmonton-based financial services company CWB Financial Group has begun an advertising campaign that introduces a new visual identity and branding. Read more.
Dawn Foods begins Sweetest Bakery in Canada contest
June 17, 2019. Dawn Food Products of Brampton, ON has begun a contest promotion called the "Sweetest Bakery in Canada." The contest is now in its second year. Read more.
Teens Learn to Drive begins campaign
June 17, 2019. Non-profit organization Teens Learn to Drive has begun a promotional campaign called "Like You Care," intended to encourage young drivers to be aware of the people around them. Read more.
RBC signs promotional agreement with RJ Barrett
June 17, 2019. The Royal Bank of Canada has signed a multi-year sponsorship agreement with basketball player RJ Barrett. He will participate in promotional activities for the bank. Read more.
