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STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat


Mercedes-Benz to conduct auto show contest

. Mercedes-Benz Canada will be conducting a contest promotion at the Canadian International Auto Show in Toronto on Family Day, Feb. 19. Read more.


Skate To Great encourages ice skate donations

. Toronto-based charitable organization Skate To Great has issued a statement regarding an out-of-home advertisement currently being run by the City of Toronto. Read more.


Inverness Design readies Rock the Night event

. Toronto-based house construction and renovation company Inverness Design Build Group will conduct a promotional event called "Rock the Night" on Feb. 24. Read more.


Castle Silver Resources rebrands

. Castle Silver Resources has rebranded itself as Canada Cobalt Works. The name change is intended to reflect the company's operational shift to cobalt mining. Read more.


Statistics Canada readies national cannabis survey

. Ottawa-based Statistics Canada is preparing to conduct a national survey intended to provide a better understanding of cannabis use in Canada. Read more.


Porsche readies historical auto show promotion

. Porsche Cars Canada will conduct a promotion called "70 Years of the Porsche Sports Car" at the Canadian International Auto Show in Toronto this week. Read more.


Nissan, Flo begin electric vehicle promotion

. Nissan Canada has signed a three-year promotional agreement with Flo, a company that operates a network of electric vehicle charging station. Read more.


Caritas Canada begins Together for Peace campaign

. Caritas Canada has begun a new campaign called "Together for Peace," which seeks to raise awareness of and funds for the charitable organization's peace-building work. Read more.


Automat debuts beauty chatbot website

. Automat, a firm specializing in AI-assisted marketing, has launched a new website at Beauty.bot focusing on the use of this technology in the marketing of beauty brands. Read more.


Accessible Media releases new mobile apps

. Toronto-based Accessible Media has released two new mobile applications aimed at blind and partially sighted consumers. The applications were developed by The Working Group. Read more.


Canadian Country Music Association, SiriusXM begin promotion

. SiriusXM Canada has begun a national contest promotion in association with the Canadian Country Music Association. The initiative is called "Top of the Country." Read more.


SkipTheDishes conducts Valentine's Day promotion

. Food delivery service SkipTheDishes conducted a Valentine's Day promotion today. Using data from its customers, the company sent handwritten cards to a number of its most frequent users. Read more.


Study: Edelman Trust Barometer

. Edelman has released the 2018 edition of its Edelman Trust Barometer survey, which seeks to measure consumer trust in various sources of information. Read more.


BritBox launches in Canada

. A new online video streaming service called BritBox has launched in Canada. The subscription-based video-on-demand service specializes in British television programs. Read more.


Aimia renews agreement with Home Hardware

. Montreal-based Aimia has renewed its agreement with retail chain Home Hardware regarding its participation in the Aeroplan loyalty program. Read more.


WestJet releases organ donation video

. Calgary-based airline WestJet, in association with the David Foster Foundation, has released an online video encouraging consumers to become registered organ donors. Read more.


Call2Recycle conducts battery recycling campaign

. Toronto-based non-profit organization Call2Recycle has begun an awareness promotion called "Lead the Charge." The effort encourages consumers to recycle used batteries. Read more.


Boston Pizza prepares Valentine's Day promotion

. Restaurant chain Boston Pizza is preparing a Valentine's Day promotion for Feb. 14. On that day, the chain will offer heart-shaped pizzas to consumers. Read more.


Swoop conducts Valentine's Day promotion

. Calgary-based air carrier Swoop has begun a Valentine's Day promotion during which it will offer 140 flights from Abbotsford to Edmonton for $14. Read more.


Sun Life forms Google Assistant agreement

. Sun Life Financial of Toronto has formed an agreement with Google through which its online advice service Ella will be available through the Google Assistant system. Read more.