Adnews

Cirque du Soleil sends more work to KWT

Disney, Corus begin Star Wars campaign

AutoTrader hires Doug&Partners

Hershey readies Reese Peanut Butter Cup movie


Tim Hortons releases The Autograph commercial

. Tim Hortons has released a new commercial called "The Autograph." It depicts Wayne Gretzky relating a story about getting the autograph of company founder Tim Horton 50 years ago. Read more.


Air Canada breaks holiday campaign

. Air Canada of Montreal has released a holiday season commercial called "Lost Reindeer." The creative depicts a group of children helping a magical reindeer. Read more.


Shell Canada readies Fuelling Kindness campaign

. Shell Canada recently hired NKPR of Toronto to work on a holiday season campaign called "Fuelling Kindness." The campaign will consist primarily of three events. Read more.


Media Group buys half of Pompe Media

. Media Group, parent company of out-of-home media company Neo-Traffic, has signed an agreement to purchase 50% of Pompe Media. Read more.


Dairy Farmers of Canada break holiday campaign

. Dairy Farmers of Canada has begun a holiday season campaign called "Both Sides of the Glass." The initiative takes the form of a series of online videos. Read more.


Vancouver Aquarium conducts holiday campaign

. The Vancouver Aquarium recently retained Will of Vancouver to develop a holiday season campaign called "Soak up the Season." Read more.


Campeau joins Ogilvy

. Ogilvy Canada of Toronto has appointed Marie-Lise Campeau to the position of chief client officer. She was most recently an executive vice-president at Sid Lee. Read more.


Zoom Media adds two

. Zoom Media has hired Stacey Bermingham as a national account director in Montreal and Rhea Viegas as a client services and partnership specialist in Toronto. Read more.


Juniper Park TBWA launches design studio

. Juniper Park TBWA has launched a new business unit called Le Parc which specializes in brand design. It is headed by creative director and designer Nathalie Cusson. Read more.


Quebecor conducts out-of-home promotion

. Quebecor has begun a holiday season out-of-home promotion in Montreal. During the promotion, 12 transit shelters will be decorated with displays of holiday lights. Read more.


New production vice-president at Innocean

. Sherry Gu has joined Innocean Worldwide Canada as vice-president of production. She was most recently director of national creative services at KPMG Canada. Read more.


Braque adds two

. Braque of Montreal has hired Julia Garcia-Prat as a digital marketing specialist and Zoe Nadeau-Vachon as a copywriter. Read more.


Tangerine, Uninterrupted Canada ready content promotion

. Digital bank Tangerine has signed a sponsorship agreement with sports media brand Uninterrupted Canada. They will collaborate on an initiative called "Kneading Dough Canada." Read more.


Canada Goose begins retail promotion in Toronto

. Canada Goose began a retail promotion in Toronto on Dec. 4. called "A Canada Goose Experience." The initiative is taking place at shopping mall Sherway Gardens. Read more.


Pivot Pharmaceuticals rebrands as BetterLife Pharma

. Pivot Pharmaceuticals has undertaken a rebranding initiative and will now operate as BetterLife Pharma. The company specializes in phytocannabinoid and micronutrient products. Read more.


Mogo releases new mobile app

. Vancouver-based financial technology company Mogo has released a new mobile application intended to provide educational material about personal finances. Read more.


Dairy Farmers of Canada breaks Santa Surprise campaign

. Dairy Farmers of Canada has begun a holiday season advertising campaign called "Santa Surprise." The campaign focuses on the relationship between milk and Christmas. Read more.


Gay Lea Foods begins milk and cookies promotion

. Gay Lea Foods, in association with Dairy Farmers of Ontario, has begun a holiday season promotion in that province called "24 Days of Cookies." Read more.


Pinch Social conducts diabetes promotion

. Pinch Social recently conducted a promotional event in Toronto to coincide with the end of Diabetes Awareness Month in Canada. It was called "Unboxing Type 1." Read more.


Pollard Banknote to buy Mkodo

. Winnipeg-based Pollard Banknote has signed an agreement to acquire Mkodo of London, UK. It specializes in the development of mobile applications and digital interfaces. Read more.