Corby conducts Still Open promotion
May 22, 2020. Corby Spirit and Wine of Toronto has begun a promotion called "Still Open" in support of Canadian bars and restaurants during the COVID-19 pandemic. Read more.
Environics Analytics released updated Prizm system
May 22, 2020. Environics Analytics has released a new version of its Prizm audience segmentation system. The system classifies Canadian consumers into 67 types based on lifestyle. Read more.
Addendum: Kraft Heinz puzzle promotion
May 22, 2020. Kraft Heinz Canada has expanded a recent promotion intended featuring a 570-piece jigsaw puzzle. Each piece of the puzzle is a uniform shade of red. Read more.
Mewdell joins Yield
May 22, 2020. Yield of Toronto has hired Patricia Mewdell as an account director. Mewdell was most recently a marketing manager at the SickKids Foundation. Read more.
We Clean COVID19 hires Korrelation Communications
May 21, 2020. We Clean COVID19, a cleaning company founded in March, has retained Korrelation Communications of Toronto as its public relations and marketing agency of record. Read more.
The Weather Network begins A Brighter Day promotion
May 21, 2020. The Weather Network has launched a new online property called "A Brighter Day." The property will focus exclusively on positive news content. Read more.
Beattie launches pandemic transformation division
May 21, 2020. Toronto-based communications agency Beattie has launched a new division intended to service companies that have been affected by the COVID-19 pandemic. Read more.
New creative director at McCann Montreal
May 21, 2020. McCann Montreal has appointed Marie-Eve Best to the position of creative director. Best was most recently co-creative director at Bleublancrouge. Read more.
Quebecor introduces native advertising service
May 20, 2020. Quebecor of Montreal has debuted a new native advertising service. The service allows advertisers to run native ad content on 15 of the company's online properties. Read more.
IG Wealth Management begins Answering the Call promotion
May 20, 2020. IG Wealth Management has begun a promotion called "Answering the Call" aimed at small and medium-sized businesses that have been financially affected by the COVID-19 pandemic. Read more.
CBC conducts Hello Spring promotion
May 20, 2020. CBC has begun a promotion called "Hello Spring" intended to help consumers experience nature while remaining at home. The national initiative will run for four weeks. Read more.
Bell Media completes acquisition of V, Noovo.ca
May 20, 2020. Bell Media has completed its acquisition of French-language conventional television network V and video-on-demand service Noovo.ca from Groupe V Media. Read more.
Nescafe Canada readies new campaigns
May 19, 2020. Coffee brand Nescafe Canada has begun two new campaigns promoting its Nescafe Gold and Nescafe Rich specialty products. It was developed by WorkInProgress. Read more.
PrintFast.ca begins Thank a Real Life Hero promotion
May 19, 2020. Printing company PrintFast.ca has begun a promotion called "Thank a Real Life Hero for Free" focusing on health care workers and others working to counter the COVID-19 pandemic. Read more.
Competition Bureau penalizes Facebook
May 19, 2020. The Competition Bureau has levied a $9 million penalty against social media service Facebook after the bureau concluded that the company made false or misleading claims. Read more.