Swoop begins Only On Swoop campaign
February 19, 2019. Calgary-based airline Swoop has released an online video as part of a campaign called "Only On Swoop." The two-minute video depicts a surprise reunion of 21 family members. Read more.
Taco Bell readies slide-though promotion
February 19, 2019. Taco Bell Canada is preparing a promotion in support of its Cheetos Crunchwrap Slider menu item. On March 2, the company will operate a "slide-though" window on a tubing hill. Read more.
Subway debuts national loyalty program
February 19, 2019. Sandwich chain Subway has debuted a new national loyalty program called MyWay Rewards. Consumers will receive tokens with qualifying menu purchases. Read more.
CCMA sends more work to Notable Life
February 19, 2019. Notable Life of Toronto has expanded its agreement with the Canadian Country Music Association to include all elements of production for Country Music Week 2019. Read more.
Atedra launches new digital advertising service
February 19, 2019. Digital advertising company Atedra has launched a new service intended to provide real-time demographic information related to digital out-of-home advertising. Read more.
Shell readies Fuelling Kindness promotion
February 15, 2019. Shell Canada of Calgary will conduct a national promotion called "Fuelling Kindness" from Feb. 17 to 19. During that time, the company will give away 5,000 Shell gift cards. Read more.
Unilever conducts SportCare campaign
February 15, 2019. Unilever Canada is conducting an out-of-home advertising campaign in support of its Dove SportCare product line. The initiative was developed by Mindshare and Zoom Media. Read more.
Ontario Home Care Association begins campaign
February 15, 2019. The Toronto-based Ontario Home Care Association has begun an marketing campaign promoting home-based health care as a way to reduce overcrowding in the province's hospitals. Read more.
CUPE conducts campaign in Kamloops
February 15, 2019. The Canadian Union of Public Employees has begun an out-of-home advertising campaign in Kamloops, BC in support of workers at Thompson Rivers University. Read more.
McLean & Partners rebrands
February 15, 2019. Financial services company McLean & Partners Wealth Management has undertaken a rebranding initiative. The company will now operate as CWB McLean & Partners Wealth Management. Read more.
Peoples Jewellers conducts Valentine's Day campaign
February 14, 2019. Toronto-based jewellery retail chain Peoples Jewellers has begun an out-of-home campaign in that city timed to coincide with Valentine's Day. Read more.
American Express promotes Platinum Card
February 14, 2019. American Express Canada has begun a marketing campaign in support of its new Platinum Card. The campaign is aimed at consumers with an interest in food, travel and entertainment. Read more.
Automat, AdLingo form chatbot agreement
February 14, 2019. Montreal-based Automat, a marketing firm specializing in artificial intelligence systems, has formed an agreement with AdLingo, an advertising division of Google. Read more.
Signe Toque debuts new website
February 14, 2019. Montreal-based restaurant chain Signe Toque recently retained Lg2 to conduct a digital branding initiative. The company's properties will now be presented online under single brand. Read more.
Atallah joins Weber Shandwick
February 14, 2019. Weber Shandwick has appointed Line Atallah to the position of senior vice-president and head of its Montreal office. She was most recently vice-president of marketing at Keatext. Read more.
Warner Bros. readies In Your Feelings promotion
February 13, 2019. Warner Bros. Canada will conduct a promotion in Toronto on Feb. 13 and 14 in support of its film Isn't It Romantic. It will make use of an installation called "In Your Feelings." Read more.
Dairy Farmers of Canada break new campaign
February 13, 2019. Dairy Farmers of Canada has begun a new advertising campaign intended to address misconceptions millennial-aged consumers may have about Canadian dairy products. Read more.
Ricola conducts Ricola Reaches Out campaign
February 13, 2019. Herbal lozenge company Ricola recently conducted a North American social media campaign called "Ricola Reaches Out" in support of two new products. Read more.
Globe and Mail relaunches Globe Advisor
February 13, 2019. The Globe and Mail has relaunched its Globe Advisor property for professional financial advisors. The online property will offer expanded daily coverage of the industry. Read more.
Aexos signs endorsement, sponsorship agreements
February 13, 2019. Aexos of Waterloo, ON has signed an endorsement agreement with snowboarder Derek Livingston. The company specializes in technology intended to provide anatomical support. Read more.
