January 19, 2018. Toronto-based Rogers Media and Vice Canada have dissolved their joint venture in the content creation property Vice Studios Canada and television property Viceland. Read more.
January 19, 2018. Boston Pizza will conduct a promotional activity on Jan. 20 in association with the Vancouver Canucks. On that day, 34 young consumers will receive one-day contracts with the team. Read more.
January 19, 2018. Electronics retailer Best Buy Canada has awarded $10,000 in funding to each of nine Canadian secondary schools through a program called the "Best Buy School Tech Grant." Read more.
January 19, 2018. The Governments of Canada and Ontario have announced $200,000 in funding for public transit expansion in the Town of LaSalle, ON. Read more.
January 19, 2018. Calgary-based airline WestJet has appointed Alfredo Tan to the position of chief digital and innovation officer. He will be responsible to leading the company's digital initiatives. Read more.
January 18, 2018. Beer brand Budweiser Canada has released a new television commercial timed to coincide with the 2018 Super Bowl NFL championship game. The 30-second ad is called "Bring it Home." Read more.
January 18, 2018. Public relations agencies FleishmanHillard Canada and High Road have completed their merger, first announced in September 2017. The merged firm will operate as FleishmanHillard HighRoad. Read more.
January 18, 2018. The Toronto-based Canadian Marketing Association has retained Vancouver-based digital marketing agency Ayima as its search engine optimization firm. Read more.
January 18, 2018. Redpath Sugar of Toronto has signed-on as a sponsor of Water's Edge Festivals & Events, a not-for-profit organization that works to increase tourism to Toronto's waterfront area. Read more.
January 18, 2018. The Vancouver Airport Authority and tourism organization Destination Canada have signed a memorandum of understanding intended to improve the relationship between the two bodies. Read more.
January 17, 2018. The Federation of Quebec Maple Syrup Producers has begun a new communications campaign called "Incredible Maple." The initiative encourages consumers to "rediscover maple." Read more.
January 17, 2018. Bond Brand Loyalty has formed an agreement with CataBoom, a company specializing in behavioral marketing. Bond will add CataBoom's marketing gamification systems to its loyalty program services. Read more.
January 17, 2018. The Montreal-based National Bank of Canada has debuted a redesigned website at NBC.ca. The new design is intended "to inspire clients and help power their ideas." Read more.
January 17, 2018. Toronto-based loyalty program Air Miles has increased the daily cap for in-store cash redemptions of its its points to $750 per account per day. Read more.
January 17, 2018. The Toronto-based Canadian Marketing Association will release 15 new online videos in 2018 in its continuing series "Epic Wins and Epic Fails." Read more.
January 16, 2018. Toronto Corby Spirit and Wine has begun a promotion for its Polar Ice Vodka brand in association with conservation organization Polar Bears International. Read more.
January 16, 2018. Digital marketing conference and trade show Dx3 has retained Craft Public Relations of Toronto as it's PR agency of record. Dx3 will take place in Toronto in March. Read more.
January 16, 2018. Cineplex will conduct a national promotion on Jan. 19 called "National Popcorn Day." Participants in the company's loyalty program will receive a free bag of popcorn. Read more.
January 16, 2018. Astronaut Steve MacLean has signed-on as a spokesperson for the Federation of Quebec Alzheimer Societies. He will participate in various initiatives undertaken by the organization. Read more.
January 16, 2018. Rogers Media has signed an agreement with Clear Sky Radio to acquire FM radio station 102.1 CJCY in Medicine Hat, AB. The station's programming consists of classic pop music. Read more.