STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

MediaSmarts, Facebook begin online campaign

. MediaSmarts has released a new online video in association with Facebook Canada. The video is intended to educate consumers about ways to identify false news and misinformation. Read more.

Holt Renfrew, Chase Hospitality form in-store agreement

. Chase Hospitality Group and Holt Renfrew have formed an agreement via which Chase will operate restaurants in five of the retailer's Canadian locations. Read more.

Government readies review of Copyright Act

. The Parliament of Canada has announced that it will undertake a review of the Copyright Act. It is intended to ensure that the Act enables content creators to take advantage of digital technology. Read more.

Quebecor debuts new website

. Montreal-based Quebecor has redesigned its website at According to the company, the new site is aimed at consumers, investors and members of the media. Read more.

UPS Canada conducts Wishes Delivered campaign

. Courier company UPS Canada has begun a holiday promotion called "Wishes Delivered" in association with the Children's Wish Foundation of Canada. Read more.

Mars Canada readies Skittles Holiday Pawn Shop promotion

. Candy company Mars Canada is preparing to resume its "Skittles Holiday Pawn Shop" promotion for a third year. The effort makes use of a temporary retail location in Toronto. Read more.

Bacardi readies Sound of Rum promotion

. Rum brand Bacardi is preparing a promotion called "Sound of Rum" in Toronto. The holiday-themed initiative will feature a branded bus that will tour the downtown area of the city. Read more.

Kayak begins holiday promotion with Amazon

. Kayak has begun a holiday-themed promotion in association with Amazon. Consumers using Amazon's Echo device will be able to use a Kayak feature to track Santa Clause on Christmas Eve. Read more.

Tim Hortons readies Seattle soccer promotion

. Tim Hortons is preparing a promotion in Seattle, WA tied to the recent win of the Toronto FC in the Major League Soccer championship game. Read more.

WestJet signs loyalty program deal with Qantas

. WestJet has signed an agreement with Australian airline Qantas Airways by which participants in WestJet's loyalty program will be able to redeem their points for trips to Qantas destinations. Read more.

Lorna Jane debuts Canadian website

. Australian athletic apparel company Lorna Jane has launches a new Canadian electronic commerce website at The site accompanies the firm's expansion into Canada. Read more.

New chairman at Network Media Group

. Network Media Group of Vancouver has appointed Frank Anderson to the position of chairman of its board of directors. He has been a member of the board since July. Read more.

WestJet conducts online holiday campaign

. Calgary-based airline WestJet has released an online video called "12 Flights of Christmas." The video depicts the "joy and wonder of Christmas celebrations." Read more.

Cystic Fibrosis Canada conducts 31 Reasons campaign

. Cystic Fibrosis Canada of Toronto has begun a new campaign called "31 Reasons to Give." The fundraising initiative will run through the holiday season. Read more.

Kandoo Films hires Jive PR & Digital

. Kandoo Films, a production company based in Los Angeles, has retained Jive PR & Digital of Toronto as its North American public relations agency of record. Read more.

Holmes PR gains three accounts

. Toronto-based Holmes PR has recently gained three new accounts. Spin Master Entertainment has retained the agency to increase awareness in Canada. Read more.

Government begins Don't Drive High campaign

. Public Safety and Emergency Preparedness Canada has begun a new campaign intended to raise awareness of the risks of driving while under the influence of drugs. Read more.

Quebec Maple Syrup Producers debut new branding

. The Federation of Quebec Maple Syrup Producers has begun a new branding initiative intended to highlight the "unique character" of the province's maple products. Read more.

Bell launches Lucky Mobile brand

. Montreal-based Bell has launched a new mobile communications brand called Lucky Mobile. The service is intended to be a low-cost prepaid mobile alternative. Read more.

New board chair at Rogers Communications

. Alan Horn will depart the position of chair of the board at Toronto-based Rogers Communications on Jan. 1, 2018. Horn is also president and CEO of Rogers Telecommunications. Read more.