ScribbleLive acquires Ion Interactive
September 18, 2017. Toronto-based content management company ScribbleLive has acquired Ion Interactive, an interactive content software company based in Florida. Read more.
Outfront Media debuts analytics system
September 18, 2017. Outfront Media has introduced a new out-of-home media analytics system in Canada. The service is being operated through an exclusive agreement with cellular communications company Cellint. Read more.
Cadillac Fairview sponsors Canadian Olympic Committee
September 18, 2017. Toronto-based real estate company Cadillac Fairview has signed a sponsorship agreement with the Canadian Olympic Committee. Cadillac Fairview will be the "official home of Team Canada." Read more.
Traffic Injury Research Foundation launches new website
September 18, 2017. The Ottawa-based Traffic Injury Research Foundation has launched a new website focusing on drug-impaired driving. It is called the Drug-Impaired Driving Learning Centre. Read more.
Hydro-Quebec begins new campaign
September 15, 2017. Hydro-Quebec of Montreal has begun a new phase of its ongoing advertising campaign that focuses on its customer service. It is called "You can count on us." Read more.
CIBC begins US rebranding initiative
September 15, 2017. Toronto-based CIBC has begun a rebranding initiative in the United States. The PrivateBank, acquired by CIBC in June, is now being rebranded as CIBC Bank USA. Read more.
Morguard resumes BeYou campaign
September 15, 2017. Real estate company Morguard has begun a campaign called "BeYou" in association with Big Brothers Big Sisters. The initiative is intended to encourage self-esteem in young Canadian women. Read more.
Mining supply trade group rebrands
September 15, 2017. The Toronto-based Canadian Association of Mining Equipment and Services for Export has undertaken a rebranding initiative. The organization will now use the name MSTA Canada. Read more.
Business Development Bank of Canada breaks new campaign
September 14, 2017. The Business Development Bank of Canada has begun a new advertising campaign called "You're not alone with BDC." The national campaign was developed by Cossette. Read more.
Kijiji conducts online campaign
September 14, 2017. Classified advertising website Kijiji has begun a digital and social media campaign called "Kijiji Duel." The effort is aimed primarily at consumers between the ages of 18 and 34. Read more.
Fuel Digital Media expands into Toronto
September 14, 2017. Montreal-based Fuel Digital Media has expanded into Ontario with the opening of an office in Toronto. The digital advertising representation agency offers various services. Read more.
AMA Toronto selects new board
September 14, 2017. The Toronto chapter of the American Marketing Association has appointed Mark Vecchiarelli to the position of president. Vecchiarelli is founder of Vekya. Read more.
Condos.ca hires On Q Communications
September 13, 2017. Toronto-based real estate website Condos.ca has retained On Q Communications, also based in Toronto, as its communications agency of record. The firm will handle media relations. Read more.
Branded Content Marketing Association expands into Canada
September 13, 2017. The Branded Content Marketing Association, based in London, UK, has expanded into Canada with the launch of a chapter in Toronto. The association works to represent branded content practitioners. Read more.
Postmedia debuts Life by Design section
September 13, 2017. Postmedia Network has signed a content agreement with Rogers via which content from various Rogers magazine will appear in Postmedia newspapers in a new section called "Life by Design." Read more.
COMB selects new board
September 13, 2017. The Toronto-based Canadian Out-of-Home Measurement Bureau has selected a new board of directors for the 2017-2018 year. Karine Courtemanche has been appointed chair. Read more.
Alberta Sexual Assault Services resumes I Believe You campaign
September 12, 2017. Alberta Sexual Assault Services has begun a new phase of its ongoing "I Believe You" campaign intended to increase public support for victims of sexual assault in the province. Read more.
Birks to sponsor TIFF
September 12, 2017. Jewellery retailer Birks has signed on as the official jewellery sponsor of the Toronto International Film Festival. The company will participate in a series of events and promotions. Read more.
New president and CEO at Yellow Pages
September 12, 2017. Montreal-based Yellow Pages has appointed David Eckert to the position of president and chief executive officer. He was previously the CEO of Hibu. Read more.
New chief revenue officer at Torstar
September 12, 2017. Torstar of Toronto has appointed Claude Galipeau to the position of chief revenue officer. He will manage client revenue operations for the publishing company. Read more.