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Pizza Nova hires Strategic Objectives

Chefs Plate begins first national campaign

Lexus begins promotion with Group Germain Hotels

Molson Coors Canada retains MEC Canada


District M launches self-serve programmatic ad service

. Montreal-based District M has launched a new service called Mypixel intended to provide self-service programmatic advertising campaign management to small businesses. Read more.


Pita Pit begins Be a Pita Player promotion

. Pita Pit Canada, a fast food chain based in Kingston, ON, has begun a promotion called "Be a Pita Player." The initiative is being conducted in association with Motionball. Read more.


Rogers debuts HalifaxToday.ca

. Rogers Media has launched a new online property in Halifax called HalifaxToday.ca. The website will specialize in local news and community events. Read more.


Smith joins CWTA

. The Ottawa-based Canadian Wireless Telecommunications Association has appointed Eric Smith to the position of vice-president of regulatory affairs. Read more.


Wrigley begins Skittles Halloween promotion

. Candy company Wrigley Canada has begun a Halloween-themed promotion in support of its Skittles brand. The initiative includes a product sampling event in Toronto on Oct. 13. Read more.


SIM Group rebrands

. Toronto-based film and television production company SIM Group has undertaken a rebranding initiative. The company's various divisions have been renamed under the umbrella brand Sim. Read more.


New president and CEO at TVA Group

. TVA Group of Montreal has announced the retirement of president and chief executive officer Julie Tremblay. She will also depart the TVA Group board of directors. Read more.


National adds two in Vancouver

. National Public Relations has appointed Paul Welsh to the position of managing partner of its Vancouver office. He was most recently the founder and director of Amicus.io. Read more.


TMX Group begins brand campaign

. Toronto-based TMX Group has begun a new international brand campaign intended to highlight the role of the company in "connecting visionary clients to a limitless world of opportunity." Read more.


Pizza Pizza conducts Crack the Cardboard contest

. Toronto-based fast food chain Pizza Pizza has begun a contest promotion called "Crack the Cardboard" to coincide with its 50th anniversary. Read more.


Boeing begins awareness campaign

. Aerospace company Boeing has begun a campaign in Canada intended to raise awareness of the company's presence and economic impact in this country. Read more.


Trader Corporation readies Dealer Drive application

. Trader Corporation of Toronto has formed an agreement with Dealer Drive of Australia intended to streamline the process of conducting customer test drives. Read more.


Canada Post signs retail signage deal with L Squared

. Canada Post and Innovapost have signed an agreement with L Squared Digital Signage to supply digital signage for a national retail program. Read more.


PepsiCo readies Win Every Hour contest

. PepsiCo Canada of Mississauga is preparing a contest promotion in support of its Mountain Dew and Doritos brands. Called "Win Every Hour," the initiative will begin on Nov. 10. Read more.


Pelmorex buys Addictive Mobility

. Pelmorex of Oakville, ON has acquired Addictive Mobility, a mobile data management and media buying company based in Toronto. Read more.


Richter signs sponsorships with Leafs, Canadiens

. Montreal-based financial services company Richter has signed sponsorship agreements with National Hockey League teams the Montreal Canadiens and the Toronto Maple Leafs. Read more.


Outfront Media signs deal with David Foster Foundation

. Out-of-home media company Outfront Media has signed an agreement with the David Foster Foundation. Outfront will donate the media space on 100 digital billboards to the foundation. Read more.


Oath begins Build Your Brand campaign

. New York-based Oath has begun an international campaign called "Build Your Brand." This is the company's first global brand campaign. Read more.


Power becomes president of Weber Shandwick North

. Greg Power, CEO of Toronto-based Weber Shandwick Canada, has been promoted to the position of president of Weber Shandwick North. Read more.


Karadi joins Fuse

. Fuse Marketing Group has appointed Kinga Karadi to the newly-created position of vice-president of operations. She will manage the agency's project management, production and studio staff. Read more.