Adnews

Skittles readies Last Minute Gift Shop

CTV debuts new online video streaming channels

Toys R Us begins new brand initiative

Mount Pleasant conducts Eternally Yours campaign


Kellogg readies Escape the Nonsense promotion

. Kellogg Canada is preparing a promotion called "Escape the Nonsense" in support of its Special K breakfast cereal brand. The initiative is part of the brand's ongoing "Own It" campaign. Read more.


Canada Dry Mott's begins Breakfast Club promotion

. Canada Dry Mott's has begun a fundraising initiative called "Buy a Cup, Give a Cup" in support of Breakfast Club of Canada. Read more.


Arizona Rattlers hire Imagination Park

. Imagination Park Entertainment of Vancouver has been retained by the Arizona Rattlers indoor football team of Phoenix, AZ to develop a consumer augmented reality system. Read more.


RBC expands Training Ground initiative

. RBC has expanded its Olympic marketing and sponsorship program called the "RBC Training Ground." The initiative is operated in collaboration with the Canadian Olympic Committee. Read more.


New chair at Banff World Media Festival

. The Banff World Media Festival has appointed Randy Lennox to the position of chair of its board of directors. Lennox is president of Bell Media. Read more.


Roots, Air Canada conduct sweatpants promotion

. Clothing retailer Roots conducted a promotion today in collaboration with Air Canada timed to coincide with "International Sweatpants Day." Read more.


Hornblower Niagara Cruises hires Enterprise

. Hornblower Niagara Cruises of Niagara Falls, ON has retained Enterprise of Toronto as its public relations agency of record. Read more.


TD Bank sponsors La Voix

. TD Bank Group has signed a sponsorship agreement with Quebecor in support of the upcoming season of musical competition television series La Voix. Read more.


Dollarama debuts new website

. Retail chain Dollarama has launched a new online store. The store sells approximately 1,000 consumable and general merchandise products which can be purchased by the case. Read more.


TVA Group promotes two

. TVA Group of Montreal has promoted Denis Rozon to the position of vice-president of productions, operations and technology, as well as chief operating officer of MELS. Read more.


Adama Canada resumes contest promotion

. Winnipeg-based agricultural products company Adama Canada has resumed an annual contest promotion called "Thank a Retailer" for 2019. Read more.


TSN, RDS introduce one-day subscriptions

. Bell Media has introduced a new form of subscription for access to its TSN Direct and RDS Direct streaming video services. Read more.


MEC readies adventure travel unit

. Vancouver-based outdoor equipment retailer Mountain Equipment Co-op has launched a new division called MEC Adventures that will offer travel services. Read more.


Corus selects new board

. Corus Entertainment of Toronto has selected a new board of directors. Read more.


New CEO at Next Canada

. Toronto-based non-profit organization Next Canada has appointed Joe Canavan to the position of chief executive officer. Read more.


PepsiCo readies Bubly ad for Super Bowl

. PepsiCo Canada is preparing to release a new 30-second television commercial called "Can I have a Buble?" The ad will break during the upcoming broadcast of the Super Bowl. Read more.


McLeod Wood, Enterprise launch joint venture

. McLeod Wood Associates of Fergus, ON has formed an agreement with Toronto-based public affairs agency Enterprise to launch a joint venture. Read more.


Jelly Digital Marketing gains two accounts

. Jelly Digital Marketing and PR of Fort Langley, BC recently gained two new accounts. Grimm's Fine Foods retained the agency to conduct a national influencer campaign. Read more.


IA Financial Group debuts digital assistant

. Industrial Alliance Insurance and Financial Services of Quebec City has introduced a new digital initiative called the "IA Virtual Assistant." Read more.


Drutz joins DPAA board

. Debbie Drutz, vice-president of sales at Astral, has joined the board of director of the New York-based Digital Place Based Advertising Association. Read more.