Pizza Nova hires Strategic Objectives

Chefs Plate begins first national campaign

Lexus begins promotion with Group Germain Hotels

Molson Coors Canada retains MEC Canada

Fountain Tire retains FCB, Pound & Grain

. Fountain Tire of Edmonton has hired FCB Canada as its advertising agency of record and Pound & Grain as its digital agency. The firms won the account in a three-month pitch process. Read more.

GoodLife Fitness hires UM

. Fitness center chain GoodLife Fitness has retained UM of Toronto as its digital media agency of record. The firm won the account in a competitive review process. Read more.

Molson Coors launches John Molson Walk in Montreal

. Molson Coors Canada has introduced an augmented reality initiative in Montreal called the "John Molson Walk." The initiative focuses on the history of the Molson family. Read more.

The Glenlivet conducts Father's Day promotion

. Corby Spirit and Wine has begun a Father's Day promotion in support of its The Glenlivet whisky brand. Consumers can design a personalized label that will fit on most 750ml bottles. Read more.

Arctic Kingdom redesigns website

. Arctic Kingdom Polar Expeditions, a travel company based in Iqaluit, NU, has launched a new website at The redesigned site is intended to be more mobile-friendly. Read more.

Heart and Stroke Foundation breaks awareness campaign

. The Heart and Stroke Foundation has begun a new campaign intended to raise awareness of proposed federal legislation that would restrict food and beverage marketing aimed at children. Read more.

Tangerine begins 20th anniversary contest

. Toronto-based bank Tangerine has begun a national contest promotion tied to its 20th anniversary. The contest invites consumers to nominate a local community initiative. Read more.

Air Canada begins See: Canada contest

. Montreal-based Air Canada has begun a contest promotion called "See: Canada" tied to the country's 150th anniversary. The contest is being conducted via social media sites. Read more.

J.P Wiser's conducts One Fifty promotion

. Toronto-based alcohol distributor Corby Spirit and Wine has begun a promotion in support of its J.P Wiser's whisky brand. The initiative is tied to the 150th anniversary of Canada. Read more.

Via Rail releases summer campaign

. Via Rail Canada has begun a new phase of its ongoing campaign. Developed by Cossette, the new creative encourages consumers to "take a vacation from their car" this summer. Read more.

Kraft Heinz Canada conducts touring ketchup promotion

. Kraft Heinz Canada has begun a summer promotion in support of its Heinz Ketchup brand. The national promotion will involve a mobile installation that will visit various festivals. Read more.

Explorers' Edge conducts Share Your Canada contest

. Explorers' Edge, a tourism organization promoting travel to the cottage country region of Ontario, has begun a contest promotion tied to the 150th anniversary of Canada. Read more.

Air Miles forms promotional agreement with Reebee

. Loyalty program Air Miles has signed a promotion agreement with mobile application Reebee. The application allows users to browse and search flyers. Read more.

Molson Coors begins Summer Certified promotion

. Molson Coors Canada of Toronto has begun a new national promotion called "Summer Certified" in support of its Coors Light beer brand. Read more.

Aviva launches Tennis Canada-branded products

. Toronto-based insurance company Aviva Canada has formed an agreement with Tennis Canada to offer branded insurance products aimed at Ontario tennis players and fans. Read more.