Whiskas debuts Cat Calm Radio

McDonald's conducts Friestream promotion

Boston Pizza begins Pizza Patio promotion

Travel Alberta hires four agencies

Volkswagen conducts museum promotion for Arteon

. Volkswagen Canada has begun a promotion for its new Arteon sedan. The initiative consists of an installation at the new Museum of Contemporary Art in Toronto. Read more.

Subway Europe hires Cineplex Digital Media

. Fast food chain Subway Europe has hired Cineplex Digital Media to install digital displays in 5,400 new and existing locations in Europe. Read more.

Torstar acquires IPolitics

. Torstar has acquired IPolitics, an Ottawa-based digital publication specializing in political news. Torstar will include content from the property in its newspapers and websites. Read more.

Humber College, CPRS begin pilot project

. The Canadian Public Relations Society and Toronto-based Humber College have begun a joint initiative intended to enhance the school's PR education program. Read more.

New general manager at ComScore

. Toronto-based digital media measurement firm ComScore has appointed Bryan Segal to the position of general manager. He will begin work on Jan. 1. Read more.

Rose Reisman hires Siren Group

. The Siren Group of Toronto has been hired by health and wellness personality Rose Reisman to handle her corporate public relations. Read more.

Amplify Solutions gains two accounts

. Youth influencer agency Amplify Solutions of Toronto has recently gained two accounts. Retail chain The Beer Store has retained the firm to develop a digital influencer program. Read more.

Tim Hortons sponsors Hockey Canada

. Tim Hortons has signed a four-year sponsorship agreement with Hockey Canada. Tim Hortons will also become the title sponsor of the organization's Initiation Program. Read more.

New chief marketing officer at Foxquilt

. Toronto-based financial technology company Foxquilt has appointed Roshni Wijayasinha to the position of chief marketing officer. Read more.

AMA Toronto selects new board

. The Toronto chapter of the American Marketing Association has selected a new board of directors for the next year. Matt Chong has been appointed president. Read more.

Bulletproof breaks new campaign

. Seattle-based food and beverage company Bulletproof recently launched a new campaign developed by Will of Vancouver. The digital campaign is called "You. Only Better." Read more.

Cheerios conducts Cheer Project campaign

. General Mills Canada has begun a new campaign called "The Cheer Project" in support of its Cheerios cereal brand. The campaign encourages consumers to "spread cheer" for 21 days. Read more.

CNIB Foundation rebrands, breaks new campaign

. The Toronto-based CNIB Foundation has begun a rebranding initiative and a new digital campaign. The new branding was developed by TwiceDDB of Vancouver. Read more.

Doja begins Pardon campaign

. British Columbia-based cannabis firm Doja has begun a campaign called "Pardon" that advocates for clemency for Canadians who have received minor convictions for cannabis possession. Read more.

La Cage introduces loyalty program

. Quebec restaurant chain La Cage Brasserie Sportive has debuted a new loyalty program called Club Cage. The program was developed by Lg2 in collaboration with IQ724. Read more.

New advertising sales vice-president at Stingray

. Stingray Digital Group of Montreal has appointed Ryan Fuss to the position of senior vice-president of advertising sales. He will begin work on Oct. 1, based in Toronto. Read more.

Via Rail breaks new brand campaign

. Via Rail Canada has begun a new brand campaign using the tagline, "Love the Way." It is intended to present the company as the "Canadian leader of sustainable, enjoyable and safe mobility." Read more.

Extreme Pita begins new marketing program

. Fast food chain Extreme Pita has begun a new marketing initiative that will run until the end of the year. The effort focuses on the creative theme of flavour. Read more.

Royal Agricultural Winter Fair begins campaign

. The Toronto-based Royal Agricultural Winter Fair has begun an advertising campaign called "Get Agricultured." The annual exhibition will take place from Nov. 2 to 11. Read more.

Philippe Dandurand Wines debuts new branding

. Montreal-based wine importer Philippe Dandurand Wines has begun a branding initiative timed to coincide with its 50th anniversary. Read more.