STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

Rogers, Vice end joint venture

. Toronto-based Rogers Media and Vice Canada have dissolved their joint venture in the content creation property Vice Studios Canada and television property Viceland. Read more.

Boston Pizza readies Canuck for a Day promotion

. Boston Pizza will conduct a promotional activity on Jan. 20 in association with the Vancouver Canucks. On that day, 34 young consumers will receive one-day contracts with the team. Read more.

Best Buy conducts School Tech Grant program

. Electronics retailer Best Buy Canada has awarded $10,000 in funding to each of nine Canadian secondary schools through a program called the "Best Buy School Tech Grant." Read more.

LaSalle readies new transit shelters

. The Governments of Canada and Ontario have announced $200,000 in funding for public transit expansion in the Town of LaSalle, ON. Read more.

Tan joins WestJet

. Calgary-based airline WestJet has appointed Alfredo Tan to the position of chief digital and innovation officer. He will be responsible to leading the company's digital initiatives. Read more.

Budweiser begins Gretzky campaign

. Beer brand Budweiser Canada has released a new television commercial timed to coincide with the 2018 Super Bowl NFL championship game. The 30-second ad is called "Bring it Home." Read more.

FleishmanHillard, High Road complete merger

. Public relations agencies FleishmanHillard Canada and High Road have completed their merger, first announced in September 2017. The merged firm will operate as FleishmanHillard HighRoad. Read more.

CMA hires Ayima

. The Toronto-based Canadian Marketing Association has retained Vancouver-based digital marketing agency Ayima as its search engine optimization firm. Read more.

Redpath Sugar to sponsor Sugar Shack TO

. Redpath Sugar of Toronto has signed-on as a sponsor of Water's Edge Festivals & Events, a not-for-profit organization that works to increase tourism to Toronto's waterfront area. Read more.

Vancouver Airport Authority, Destination Canada form agreement

. The Vancouver Airport Authority and tourism organization Destination Canada have signed a memorandum of understanding intended to improve the relationship between the two bodies. Read more.

Quebec maple syrup producers begin Incredible Maple campaign

. The Federation of Quebec Maple Syrup Producers has begun a new communications campaign called "Incredible Maple." The initiative encourages consumers to "rediscover maple." Read more.

Bond Brand Loyalty forms agreement with CataBoom

. Bond Brand Loyalty has formed an agreement with CataBoom, a company specializing in behavioral marketing. Bond will add CataBoom's marketing gamification systems to its loyalty program services. Read more.

National Bank debuts new website

. The Montreal-based National Bank of Canada has debuted a redesigned website at The new design is intended "to inspire clients and help power their ideas." Read more.

Air Miles increases point redemption cap

. Toronto-based loyalty program Air Miles has increased the daily cap for in-store cash redemptions of its its points to $750 per account per day. Read more.

CMA releases new Epic Wins and Epic Fails videos

. The Toronto-based Canadian Marketing Association will release 15 new online videos in 2018 in its continuing series "Epic Wins and Epic Fails." Read more.

Polar Ice Vodka begins Where's the Bear promotion

. Toronto Corby Spirit and Wine has begun a promotion for its Polar Ice Vodka brand in association with conservation organization Polar Bears International. Read more.

Dx3 hires Craft Public Relations

. Digital marketing conference and trade show Dx3 has retained Craft Public Relations of Toronto as it's PR agency of record. Dx3 will take place in Toronto in March. Read more.

Cineplex readies National Popcorn Day promotion

. Cineplex will conduct a national promotion on Jan. 19 called "National Popcorn Day." Participants in the company's loyalty program will receive a free bag of popcorn. Read more.

Astronaut signs as Federation of Quebec Alzheimer Societies spokesperson

. Astronaut Steve MacLean has signed-on as a spokesperson for the Federation of Quebec Alzheimer Societies. He will participate in various initiatives undertaken by the organization. Read more.

Rogers to buy Medicine Hat FM station

. Rogers Media has signed an agreement with Clear Sky Radio to acquire FM radio station 102.1 CJCY in Medicine Hat, AB. The station's programming consists of classic pop music. Read more.