November 17, 2017. Kraft Heinz Canada has begun a national holiday season promotion in support of its Kraft Peanut Butter brand. It takes the form of a "bear hug" that will be passed from person to person. Read more.
November 17, 2017. Sobeys has begun a national marketing campaign called "Create a Little Holiday Magic." It includes television, digital and social media advertising, as well as online videos. Read more.
November 17, 2017. Walmart Canada has retained Barrett and Welsh of Toronto has its multicultural agency of record. The firm specializes in communications aimed at consumers who are visible minorities. Read more.
November 17, 2017. Rod Phillips, chair of the board at Toronto-based Postmedia Network Canada, has resigned from the position to run for elected office in the upcoming Ontario provincial election. Read more.
November 16, 2017. Cookware company T-fal has begun an online initiative in support of its Multicook & Grains small appliance. The campaign is aimed primarily at Canadian South Asian consumers. Read more.
November 16, 2017. Public transit agency the Societe de transport de Montreal has retained Publicis of Montreal as its marketing agency. The firm won the account in a bidding process. Read more.
November 16, 2017. FCB Montreal has appointed Marie-Nathalie Poirier to the position of director of planning. She was most recently strategy director at DDB Canada. Read more.
November 16, 2017. Shirley Moody has joined Business in Vancouver Media Group as a senior national account manager. She will handle accounts for both Business in Vancouver and Glacier Media properties. Read more.
November 15, 2017. The Toronto-based Academy of Canadian Cinema and Television has retained National Public Relations as its public relations agency for 2018. Read more.
November 15, 2017. Canadian Agencies Practicing Marketing Activation, an organization representing 12 brand and experiential marketing agencies, has joined the Institute of Communication Agencies. Read more.
November 15, 2017. Outfront Media has activated the first display screens of its digital signage installation at Yonge-Dundas Square in Toronto. The 10-year agreement includes a total of 10 screens. Read more.
November 15, 2017. Mattress company Casper has signed a sponsorship agreement with the Toronto Maple Leafs. During the 2017-18 NHL season, the brand will be the official sleep sponsor of the team. Read more.
November 14, 2017. A new creative agency called Juliet has opened in Toronto. Its co-founders are head of art Denise Cole, chief strategy officer Sarah Stringer and chief creative officer Ryan Spelliscy. Read more.
November 14, 2017. Jekyll&Hyde Group of Toronto has launched a new marketing agency called Jekyll&Hyde Brand Builders that will specialize in the cannabis industry. Read more.
November 14, 2017. Toronto-based consumer research and audience measurement organization Vividata has appointed Pat Pellegrini to the position of president and chief executive officer. Read more.
November 14, 2017. Bell Media of Toronto has promoted Taylor Jukes to the newly-created position of senior manager of national content at its IHeartRadio division. Read more.
November 13, 2017. BMO has begun a new advertising campaign as part of its ongoing "Celebrating Women" program. The campaign focuses on women who are successful in their chosen fields. Read more.
November 13, 2017. Office supply retail chain Grand & Toy has begun a new campaign focusing on the business-to-business market. The campaign is aimed primarily at office managers. Read more.
November 13, 2017. KBS has hired Glen D'Souza and Mike Takasaki as executive creative directors. Both were most recently creative directors at JWT, where they worked on that agency's Walmart account. Read more.
November 13, 2017. The Association of Canadian Advertisers has added five new members to its board of directors. They are Todd Allen, Richard Bartrem, Stephanie Binette, Wes Brown and Mark Childs. Read more.