STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

Dempster's readies Give a Lunch campaign

. Toronto-based Canada Bread is preparing a fundraising campaign in the name of it's Dempster's brand called "Buy a Lunch, Give a Lunch." Read more.

Open Streets TO readies Toronto street promotion

. Urban recreation organization Open Streets TO is preparing to conduct an initiative by which a temporary public park will be created in downtown Toronto. Read more.

Vice Media, Bell Media sign content deal

. Vice Media has signed a content agreement with Bell Media by which approximately 640 hours of Vice content will appear on Bell Media television, mobile and digital properties. Read more.

IHeartRadio Canada signs podcast deal with Spotify

. IHeartRadio Canada has signed a podcast distribution agreement with online streaming audio service Spotify. Original Bell Media podcasts will be available to Spotify users. Read more.

McIsaac joins Network Media Group

. Network Media Group of Vancouver has appointed Mike McIsaac to its board of directors. He will also sit on the board of the company's Network Entertainment subsidiary. Read more.

McDonald's conducts Friestream promotion

. McDonald's Canada recently conducted a promotion called "Friestream" that made use of a drive-through style speaker installation at the top of Grouse Mountain in Vancouver. Read more.

Lise Watier begins fall campaign with Fashion

. Lise Watier Cosmetics has begun a promotion in collaboration with Fashion Magazine in support of a fall product line called Haute Nature. Read more.

Samuel Adams begins Disruptors promotion

. Beer brand Samuel Adams has begun a promotion called "The Disruptors" in Toronto. The initiative will feature a temporary retail location in the city's downtown area. Read more.

Jim Pattison Broadcast Group buys Fabmar Communications

. The Jim Pattison Broadcast Group has acquired Fabmar Communications of Melfort, SK. Fabmar operates four radio stations in British Columbia, Alberta and Saskatchewan. Read more.

Newfoundland conducts Iceberg Finder promotion

. Newfoundland and Labrador Tourism recently conducted an online promotion called "Iceberg Finder." The campaign makes use of a website that assists tourists who wish to view icebergs. Read more.

Lung Association of Ontario begins UnFun Balloon campaign

. The Lung Association of Ontario has begun a new campaign called "The UnFun Balloon" intended to raise awareness of chronic obstructive pulmonary disease. Read more.

Fenplast conducts heavy metal campaign

. Quebec-based window manufacturer Fenplast has begun a campaign called "Metal Proof" promoting its line of soundproof windows. It was developed by Lg2 of Montreal. Read more.

M'Eat Resto Butcher begins launch campaign

. Recently-opened Toronto restaurant and butcher shop M'Eat Resto Butcher has begun a launch campaign that introduces the brand's logo, visual style and website. Read more.

Enterprise adds two

. Toronto-based government relations and public affairs agency Enterprise has hired Semhar Tekeste as a senior public affairs consultant. Read more.

Canadian Premier League adds marketing staff

. Toronto-based professional soccer league the Canadian Premier League has appointed Roy Nasrallah to the position of vice-president of marketing. Read more.

Bicom Communications gains two accounts

. Bicom Communications of Toronto has recently gained two new clients. Outdoor apparel brand The North Face Canada has retained Bicom as its agency of record. Read more.

Maserati breaks Grand Tourists campaign

. Automaker Maserati Canada has retained LP/AD of Toronto to develop a content marketing campaign promoting its new Levante S sport utility vehicle. Read more.

Stephen Thomas promotes three

. Stephen Thomas has promoted three senior staff members to its newly-created strategic services division. Liz Attfield will head the division as vice-president of strategic services. Read more.

Bicom Communications adds staff

. Bicom Communications of Toronto has hired Adrien Reynolds as an account director. She was most recently an account executive at Faulhaber Communications and NKPR. Read more.

Kijiji promotes one, adds two

. Toronto-based classified advertising website Kijiji Canada has promoted Will Harris to the position of national head of sales for the auto category. Read more.