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Pizza Nova hires Strategic Objectives

Chefs Plate begins first national campaign

Lexus begins promotion with Group Germain Hotels

Molson Coors Canada retains MEC Canada


ScribbleLive acquires Ion Interactive

. Toronto-based content management company ScribbleLive has acquired Ion Interactive, an interactive content software company based in Florida. Read more.


Outfront Media debuts analytics system

. Outfront Media has introduced a new out-of-home media analytics system in Canada. The service is being operated through an exclusive agreement with cellular communications company Cellint. Read more.


Cadillac Fairview sponsors Canadian Olympic Committee

. Toronto-based real estate company Cadillac Fairview has signed a sponsorship agreement with the Canadian Olympic Committee. Cadillac Fairview will be the "official home of Team Canada." Read more.


Traffic Injury Research Foundation launches new website

. The Ottawa-based Traffic Injury Research Foundation has launched a new website focusing on drug-impaired driving. It is called the Drug-Impaired Driving Learning Centre. Read more.


Hydro-Quebec begins new campaign

. Hydro-Quebec of Montreal has begun a new phase of its ongoing advertising campaign that focuses on its customer service. It is called "You can count on us." Read more.


CIBC begins US rebranding initiative

. Toronto-based CIBC has begun a rebranding initiative in the United States. The PrivateBank, acquired by CIBC in June, is now being rebranded as CIBC Bank USA. Read more.


Morguard resumes BeYou campaign

. Real estate company Morguard has begun a campaign called "BeYou" in association with Big Brothers Big Sisters. The initiative is intended to encourage self-esteem in young Canadian women. Read more.


Mining supply trade group rebrands

. The Toronto-based Canadian Association of Mining Equipment and Services for Export has undertaken a rebranding initiative. The organization will now use the name MSTA Canada. Read more.


Business Development Bank of Canada breaks new campaign

. The Business Development Bank of Canada has begun a new advertising campaign called "You're not alone with BDC." The national campaign was developed by Cossette. Read more.


Kijiji conducts online campaign

. Classified advertising website Kijiji has begun a digital and social media campaign called "Kijiji Duel." The effort is aimed primarily at consumers between the ages of 18 and 34. Read more.


Fuel Digital Media expands into Toronto

. Montreal-based Fuel Digital Media has expanded into Ontario with the opening of an office in Toronto. The digital advertising representation agency offers various services. Read more.


AMA Toronto selects new board

. The Toronto chapter of the American Marketing Association has appointed Mark Vecchiarelli to the position of president. Vecchiarelli is founder of Vekya. Read more.


Condos.ca hires On Q Communications

. Toronto-based real estate website Condos.ca has retained On Q Communications, also based in Toronto, as its communications agency of record. The firm will handle media relations. Read more.


Branded Content Marketing Association expands into Canada

. The Branded Content Marketing Association, based in London, UK, has expanded into Canada with the launch of a chapter in Toronto. The association works to represent branded content practitioners. Read more.


Postmedia debuts Life by Design section

. Postmedia Network has signed a content agreement with Rogers via which content from various Rogers magazine will appear in Postmedia newspapers in a new section called "Life by Design." Read more.


COMB selects new board

. The Toronto-based Canadian Out-of-Home Measurement Bureau has selected a new board of directors for the 2017-2018 year. Karine Courtemanche has been appointed chair. Read more.


Alberta Sexual Assault Services resumes I Believe You campaign

. Alberta Sexual Assault Services has begun a new phase of its ongoing "I Believe You" campaign intended to increase public support for victims of sexual assault in the province. Read more.


Birks to sponsor TIFF

. Jewellery retailer Birks has signed on as the official jewellery sponsor of the Toronto International Film Festival. The company will participate in a series of events and promotions. Read more.


New president and CEO at Yellow Pages

. Montreal-based Yellow Pages has appointed David Eckert to the position of president and chief executive officer. He was previously the CEO of Hibu. Read more.


New chief revenue officer at Torstar

. Torstar of Toronto has appointed Claude Galipeau to the position of chief revenue officer. He will manage client revenue operations for the publishing company. Read more.