Adnews

Blammo Worldwide, Extreme Group merge

Air Transat debuts installation at Montreal airport

Canadian Freestyle Ski Association rebrands

Canadian Olympic Committee hires Sid Lee


Playtex Sport conducts PlayOn Canada promotion

. Edgewell Personal Care has released a video in support of its Playtex Sport brand. It depicts Olympic wrestler Erica Wiebe presenting equipment to the West Humber Collegiate Institute girls' wrestling team. Read more.


Ride TV to debut in Canada

. Ride Television Network of Forth Worth, TX has received approval from the CRTC to be added to the list of non-Canadian television channels authorized for distribution in Canada. Read more.


Cora readies National Pancake Day promotion

. Cora Breakfast and Lunch is preparing a promotion called "National Pancake Day." On Feb. 28, the Cora Foundation will donate one dollar for every meal of pancakes to the Breakfast Club of Canada. Read more.


Sponsored:

Calling Canada's top young creative, media and marketing talent

Are you ready to compete against the best young advertising and marketing minds? Winners go on to represent Canada at the Cannes Lions International Festival of Creativity. Read more.


Tourisme Montreal, Shanghai Tourism form agreement

. Tourisme Montreal has signed an agreement with the Shanghai Municipal Tourism Administration. The two organizations have agreed to discuss strategies for increasing tourist numbers. Read more.


AOL debuts self-serve mobile ad management system

. AOL has introduced a collection of new self-serve capabilities for its One by AOL programmatic ad-buying system. The new functions are aimed primarily at mobile application developers. Read more.


Yoplait readies whole milk yogurt campaign

. Yoplait has prepared a launch campaign for a new product called Yoplait Whole Milk, which, according to the company, is the first whole milk yogurt to be available nationally in Canada. Read more.


New Balance begins new Fresh Foam campaign

. Athletic footwear company New Balance Canada has released a new animated video promoting its Fresh Foam 1080v7 running shoe. The 30-second video seeks to depict the experience of running. Read more.


The Garden conducts gnome campaign

. Toronto-based The Garden has begun a promotion for itself involving gnome figurines. The client recruitment campaign is based on a website at which companies can request a figurine. Read more.


Weber Shandwick adds one, promotes one

. Weber Shandwick of Montreal has hired Marie-Eve Noel as an account director in its consumer marketing department. She was previously an account director and senior consultant at Torchia Communications. Read more.


Peladeau returns to Quebecor

. Pierre Karl Peladeau has resumed the position of president and CEO of Montreal-based Quebecor. Peladeau was president and CEO of the company from 1999 to 2013. Read more.


Indigo conducts Always Be Reading campaign

. Toronto-based retail chain Indigo Books & Music has begun an online promotion called "Always Be Reading" which highlights the benefits of reading. Read more.


Canada Games Council breaks awareness campaign

. The Ottawa-based Canada Games Council has begun a new campaign timed to coincide with the organization's 50th anniversary. The campaign was developed by Will of Vancouver. Read more.


Canadian Pacific begins safety awareness campaign

. Canadian Pacific has begun an awareness campaign promoting the safety benefits of inward-facing cameras, a technology incorporating voice and video recorders in locomotives. Read more.


Bell begins history of telephony exhibition

. Bell has entered into a collaboration with Pointe-a-Calliere, a Montreal-based museum of archaeology and history, to produce an exhibition on the evolution of the telephone. Read more.


Pizza Nova hires Strategic Objectives

. Pizza Nova has retained Strategic Objectives of Toronto as its public relations agency. The firm's first work for the client is an initiative called the "Pizza Nova Puro Promise." Read more.