September 24, 2018. Volkswagen Canada has begun a promotion for its new Arteon sedan. The initiative consists of an installation at the new Museum of Contemporary Art in Toronto. Read more.
September 24, 2018. Fast food chain Subway Europe has hired Cineplex Digital Media to install digital displays in 5,400 new and existing locations in Europe. Read more.
September 24, 2018. Torstar has acquired IPolitics, an Ottawa-based digital publication specializing in political news. Torstar will include content from the property in its newspapers and websites. Read more.
September 24, 2018. The Canadian Public Relations Society and Toronto-based Humber College have begun a joint initiative intended to enhance the school's PR education program. Read more.
September 24, 2018. Toronto-based digital media measurement firm ComScore has appointed Bryan Segal to the position of general manager. He will begin work on Jan. 1. Read more.
September 21, 2018. The Siren Group of Toronto has been hired by health and wellness personality Rose Reisman to handle her corporate public relations. Read more.
September 21, 2018. Youth influencer agency Amplify Solutions of Toronto has recently gained two accounts. Retail chain The Beer Store has retained the firm to develop a digital influencer program. Read more.
September 21, 2018. Tim Hortons has signed a four-year sponsorship agreement with Hockey Canada. Tim Hortons will also become the title sponsor of the organization's Initiation Program. Read more.
September 21, 2018. Toronto-based financial technology company Foxquilt has appointed Roshni Wijayasinha to the position of chief marketing officer. Read more.
September 21, 2018. The Toronto chapter of the American Marketing Association has selected a new board of directors for the next year. Matt Chong has been appointed president. Read more.
September 20, 2018. Seattle-based food and beverage company Bulletproof recently launched a new campaign developed by Will of Vancouver. The digital campaign is called "You. Only Better." Read more.
September 20, 2018. General Mills Canada has begun a new campaign called "The Cheer Project" in support of its Cheerios cereal brand. The campaign encourages consumers to "spread cheer" for 21 days. Read more.
September 20, 2018. The Toronto-based CNIB Foundation has begun a rebranding initiative and a new digital campaign. The new branding was developed by TwiceDDB of Vancouver. Read more.
September 20, 2018. British Columbia-based cannabis firm Doja has begun a campaign called "Pardon" that advocates for clemency for Canadians who have received minor convictions for cannabis possession. Read more.
September 20, 2018. Quebec restaurant chain La Cage Brasserie Sportive has debuted a new loyalty program called Club Cage. The program was developed by Lg2 in collaboration with IQ724. Read more.
September 20, 2018. Stingray Digital Group of Montreal has appointed Ryan Fuss to the position of senior vice-president of advertising sales. He will begin work on Oct. 1, based in Toronto. Read more.
September 19, 2018. Via Rail Canada has begun a new brand campaign using the tagline, "Love the Way." It is intended to present the company as the "Canadian leader of sustainable, enjoyable and safe mobility." Read more.
September 19, 2018. Fast food chain Extreme Pita has begun a new marketing initiative that will run until the end of the year. The effort focuses on the creative theme of flavour. Read more.
September 19, 2018. The Toronto-based Royal Agricultural Winter Fair has begun an advertising campaign called "Get Agricultured." The annual exhibition will take place from Nov. 2 to 11. Read more.
September 19, 2018. Montreal-based wine importer Philippe Dandurand Wines has begun a branding initiative timed to coincide with its 50th anniversary. Read more.