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Pizza Nova hires Strategic Objectives

Chefs Plate begins first national campaign

Lexus begins promotion with Group Germain Hotels

Molson Coors Canada retains MEC Canada


CIBC readies new Simplii Financial brand

. Toronto-based CIBC has launched a new direct banking brand called Simplii Financial. The service will specialize in no-fee daily banking. Read more.


McDonald's Canada conducts 50th anniversary promotion

. McDonald's Canada will conduct a national promotion on Aug. 16 in support of its 50th anniversary in this country. On that day, the fast food chain will offer hamburgers for sale at 67 cents. Read more.


CentricIQ debuts new Link service

. Toronto-based CentricIQ has introduced a new service called CentricIQ Link. The data-based service is intended to assist clients with customer acquisition and brand loyalty. Read more.



Birks renews Women in Film sponsorship

. Jewelry retailer Birks has again signed a sponsorship agreement with Telefilm Canada to support an event called the "Birks Diamond Tribute to the Year's Women in Film." Read more.


Stella Artois begins hosting promotion

. Labatt Breweries of Canada has begun a promotion in support of its Stella Artois brand intended to encourage consumers to host summer gatherings. Read more.


Dixie Outlet Mall begins Prize Locker contest

. The Toronto-based Dixie Outlet Mall has begun a back-to-school season contest promotion called the "Dixie Prize Locker." The contest features a seven-by-11-foot school locker installation. Read more.


Nestle Purina PetCare conducts Fancy Feast promotion

. Nestle Purina PetCare conducted a promotion in Toronto on Aug. 11 and 12 for its Fancy Feast brand of cat food. The promotion made use of a temporary retail location. Read more.


New COO at Quebecor Sports and Entertainment

. Martin Tremblay has been appointed chief operating officer of the Quebecor Sports and Entertainment Group. He will be based in Quebec City. Read more.


Procter & Gamble releases Like a Girl video

. Procter & Gamble has released a new online video in Canada in support of its Always brand. The video focuses on the fear of failure girls can experience during puberty. Read more.


Harley-Davidson begins new global brand campaign

. Milwaukee-based motorcycle company Harley-Davidson has begun a new international campaign intended to attract a new generation of consumers to its products. Read more.


New partner at Circle6 Solutions

. Circle6 Solutions, a Montreal-based brand strategy and digital agency, has added Jonathan Levitt as an equity partner to the firm. He will lead the agency's consulting practice. Read more.


Goodman joins Sony Electronics

. Sony Electronics has appointed Cheryl Goodman to the position of head of corporate communications for Canada and the United States. She will begin work on Aug. 21. Read more.


Belairdirect breaks Good Driver campaign

. Insurance company Belairdirect has begun a new national advertising campaign today called "Good Driver." The creative feature's the company's knight spokescharacter. Read more.


DuBreton begins animal welfare campaign

. Pork producer DuBreton has begun a campaign focusing on its animal welfare standards. The initiative consists of public relations, media relations and social media activities. Read more.


LP/AD gains Tabasco account

. Food distribution company C.W. Shasky has retained LP/AD of Toronto as digital agency in Canada for the Tabasco condiment brand. Read more.


Energi PR signs market research deal with Medius International

. Energi PR of Montreal has formed an agreement with market research firm Medius International. Energi will offer Medius's "Psychmentation" market research service to its clients. Read more.


Mitsubishi breaks Century in the Making campaign

. Automaker Mitsubishi Motors Canada has begun a new advertising campaign called "A Century in the Making" to coincide with the company's 100th anniversary. Read more.


U Sports hires Enterprise

. U Sports, the national brand for university sports in Canada, has retained Enterprise of Toronto as its agency of record for communications and media relations. Read more.


Matika joins Republic

. Toronto-based Republic has appointed Joline Matika to the position of vice-president. She will oversee the agency's client service and the account departments. Read more.


New partner at Faulhaber Communications

. Faulhaber Communications of Toronto has appointed vice-president Lexi Pathak a partner in the agency. She joined the firm in 2010 as a public relations manager. Read more.