March 29, 2017. The Bank of Montreal has released a new television commercial called "Weightless." The ad depicts wheelchair athlete Josh Cassidy floating in a simulated zero-gravity chamber. Read more.
March 29, 2017. Hydro-Quebec has begun a new advertising campaign focusing on the organization's technological innovations in clean energy. The campaign was developed by Lg2 of Montreal. Read more.
March 29, 2017. Golf Canada, the national governing body for golf in this country, recently retained Stadium Digital of Hamilton, ON to redesign its website. Read more.
March 29, 2017. Kia Canada has signed a sponsorship agreement with Special Olympics Canada. During the multi-year agreement, Kia will be the official national automotive sponsor of the organization. Read more.
March 29, 2017. Giants & Gentlemen of Toronto has promoted Steve Waugh to the position of vice-president and head of client services. He was most recently group account director. Read more.
March 28, 2017. Allarco Entertainment of Edmonton has prepared a joint promotion with Landmark Cinemas in support of its Super Channel pay television service called the "Wednesday Movie Twosome." Read more.
March 28, 2017. Booster Juice has signed an endorsement agreement with pro golfer Mackenzie Hughes. He will participate in educational initiatives regarding importance of maintaining a healthy lifestyle. Read more.
March 28, 2017. Home furnishings retailer Ikea Canada will release a new mobile application on April 1 supporting its new line of "Smart Lighting" products called Tradfri. Read more.
March 28, 2017. Bond Brand Loyalty of Toronto has promoted Morana Bakula to the position of vice-president of customer experience. She will continue to lead the agency's customer experience staff. Read more.
March 28, 2017. Reader's Digest Canada of Montreal has promoted Dominique Ritter to the position of editor-in-chief. Ritter was most recently executive editor of the magazine. Read more.
March 27, 2017. CIBC has begun a promotion called "Stand For Canada" tied to the 150th anniversary of Canada and of the bank. It encourages consumers to submit descriptions of their experiences of Canada. Read more.
March 27, 2017. Ogilvy will undertake a global rebranding initiative in April called "Next Chapter." According to the company, its various division will be placed under a single Oglivy brand. Read more.
March 27, 2017. The Metro Toronto Convention Centre has release a new mobile application designed to enhance the process of setting up an installation by exhibitors. Read more.
March 27, 2017. Digital agency Blast Radius has appointed Kevin Drew Davis to the position of chief creative office for Canada and Chicago. He will begin work on March 30. Read more.
March 27, 2017. Montreal-based Yellow Pages has appointed Ken Taylor to the position of senior vice-president and chief financial officer. He was most recently at Capital Sports & Entertainment. Read more.