Skittles readies Last Minute Gift Shop

CTV debuts new online video streaming channels

Toys R Us begins new brand initiative

Mount Pleasant conducts Eternally Yours campaign

Alexanian breaks new brand campaign

. Toronto-based window and flooring company Alexanian has begun a new campaign intended to position the company as a lifestyle brand. Read more.

Colour Creative Persuasion acquires Bright Blue Wave

. Digital agency Colour Creative Persuasion has acquired Bright Blue Wave, a social media agency based in Mississauga. The firm's clients include Mercer and EQ Bank. Read more.

La Presse promotes new smartphone app

. La Presse of Montreal has releases a new version of its mobile application optimized for use on smartphones. The new app features a modified page design and navigation system. Read more.

Milne joins Virtue

. New York-based creative agency Virtue has appointed Whitney Milne to the position of head of client services and business development in Canada. Read more.

Mota joins Match Marketing Group

. Match Marketing Group of Toronto has hired Jason Mota as executive creative director. He will oversee the agency's creative staff in Toronto. Read more.

RBC Canadian Open begins Summers Open campaign

. The RBC Canadian Open has begun a new campaign called "Summers Open." The campaign is intended to appeal to a wider demographic and to expand public perception of the event. Read more.

Staples Canada begins worst office chair contest

. Staples Canada has resumed an annual promotion called "Up My Chair Game." The national campaign takes the form of a search for the worst office chair in Canada. Read more.

Chaumet hires OverCat

. Jewelery company Chaumet has retained OverCat Communications as its Canadian public relations agency of record. The assignment includes product launches, media relations and influencer relations. Read more.

Kowalski joins Stephen Thomas

. Stephen Thomas of Toronto has appointed Maytal Kowalski to the position of head of digital strategy. She was most recently a digital marketing strategist at The Second City. Read more.

Novus Canada adds three

. Novus Canada of Toronto has appointed Anton Vassiliev to the newly-created position of managing director of strategy and media investments. Read more.

Groupe V Media readies new television channel

. Groupe V Media of Montreal is preparing to launch a new specialty television channel called Elle Fictions. The French-language channel will specialize in fiction programming. Read more.

Global TV signs streaming deal with Roku

. Corus Entertainment has signed an agreement with Roku to offer Global TV programming to Canadian consumers using Roku video streaming devices. Read more.

CMA releases Guide to Transparency

. The Toronto-based Canadian Marketing Association has released a publication called the CMA Guide to Transparency for Consumers. Read more.

Subaru extends sponsorship of Canadian Rally Championship

. Subaru Canada of Mississauga has renewed its sponsorship of the Canadian Rally Championship. Subaru will be the presenting sponsor of the race series for another two years. Read more.

GE Appliances sponsors Toronto FC

. GE Appliances Canada has signed-on as a sponsor of the Toronto FC soccer team. During the multi-year agreement, the company will be the first appliance sponsor of the team. Read more.

Turkey Farmers of Canada break Think Turkey campaign

. Industry organization Turkey Farmers of Canada has begun a national campaign called "Think Turkey," intended to increase consumption of the bird. Read more.

Hershey readies Reese Peanut Butter Cup movie

. Candy company Hershey Canada has produced a promotional movie in support of its Reese Peanut Butter Cup product. The feature-length video is called Reese The Movie. Read more.

No Frills releases video game

. Grocery store chain No Frills has released a promotional video game called "Hauler Aisles of Glory." It presents itself as a training aid for consumers. Read more.

CAA conducts Slow Down Move Over promotion

. The Canadian Automobile Association will conduct a promotion on May 14 called "Slow Down Move Over Day." It encourages drivers to exercise extra caution when passing tow trucks. Read more.

KO Media acquires Elle licenses in Canada

. KO Media of Montreal has acquired the operating licenses to magazines Elle Quebec and Elle Canada from Lagardere Group of Paris. Read more.