Upfield Canada breaks new Becel campaign
February 24, 2020. Food company Upfield Canada has begun a new campaign for its Becel margarine brand. The brand campaign focuses on the health benefits of the product. Read more.
Harlequin begins North American campaign
February 24, 2020. Book publisher Harlequin has begun a new North American brand campaign called "That Harlequin Feeling." It was developed by Round of Toronto. Read more.
Re/Max readies new campaign
February 24, 2020. Real estate company Re/Max has begun a new advertising campaign called "Million Re/asons." It is intended to highlight the benefits of using a real estate agent. Read more.
Canadian Association for the Advancement of Women and Sport rebrands
February 24, 2020. The Canadian Association for the Advancement of Women and Sport has undertaken a rebranding initiative. The organization has changed its name to Canadian Women & Sport. Read more.
Garvie joins CMDC as chair
February 24, 2020. The Canadian Media Directors' Council has appointed Stuart Garvie to the position of chair for a two-year term. Garvie is chief executive officer of GroupM. Read more.
Axe begins Toronto Raptors promotion
February 21, 2020. Unilever Canada has begun a promotion for its Axe line of men's grooming products in association with the Toronto Raptors. Read more.
Hudson's Bay begins Nostalgia Project promotion
February 21, 2020. Department store chain Hudson's Bay has begun a promotion called "The Nostalgia Project." focusing on fashion products in the styles of the 1990s. Read more.
PetSmart readies National Adoption Weekend
February 21, 2020. PetSmart Charities of Canada will conduct an initiative called the "National Adoption Weekend" from Feb. 28 to March 1. Read more.
Kellogg extends Major League Soccer sponsorship into Canada
February 21, 2020. Kellogg Canada has signed a multi-year sponsorship agreement with Major League Soccer Canada. The agreement makes Kellogg the official snack producer of the league. Read more.
GE Appliances Canada sponsors Vancouver Whitecaps
February 21, 2020. GE Appliances Canada has signed-on as a sponsor of the Vancouver Whitecaps FC. The company is now the official home appliance sponsor of the soccer team. Read more.
Casey House begins Smash Stigma campaign
February 20, 2020. Casey House, a treatment facility for people with HIV/AIDS, has begun a new campaign called "Smash Stigma." The creative consists of fictional episodes Friends and The Office. Read more.
Ecojustice retains Stephen Thomas
February 20, 2020. Ecojustice, a charitable organization specializing in environmental law, has retained Stephen Thomas of Toronto as its fundraising agency of record. Read more.
Danone hires La Grange
February 20, 2020. Dairy company Danone Canada has retained Montreal-based La Grange as the web design agency for its Silk brand of plant-based food and beverages. Read more.
KWT Global gains three clients
February 20, 2020. KWT Global of Toronto has recently gained three new clients. The Academy of Canadian Cinema & Television has hired the agency to provide support for Canadian Screen Week 2020. Read more.
Pattison Outdoor Advertising rebrands Onsetop division
February 20, 2020. Pattison Outdoor Advertising has begun a rebranding initiative. The company's Pattison Onestop transit advertising division will now operate under the name of its parent. Read more.
