Williams Lea Tag acquires THP
October 17, 2018. Williams Lea Tag, a marketing firm based in London, UK, has acquired Toronto-based THP, an agency specializing in digital content and social media marketing. Read more.
Knix conducts Faces of Fertility campaign
October 17, 2018. Toronto-based women's underwear brand Knix has begun a social media campaign called "Faces of Fertility." The start of the campaign was Oct. 15. Read more.
Children's Aid Foundation begins campaign
October 17, 2018. The Toronto-based Children's Aid Foundation of Canada has begun a new marketing campaign in support of its "Stand Up for Kids Project" fundraising initiative. Read more.
Bicom rebrands
October 17, 2018. Toronto-based public relation and marketing agency Bicom Communications has undertaken a rebranding initiative. The firm will now operate as Bicom. Read more.
Zoom Media adds two
October 17, 2018. Zoom Media of Toronto has appointed Michael Van Zon to the position of senior national account director. He was most recently an integrated account lead at Rogers Media. Read more.
Pyxus International hires J. Walter Thompson
October 16, 2018. Agricultural company Pyxus International, based in Morrisville, NC, has retained J. Walter Thompson Canada of Toronto as its global marketing agency of record. Read more.
Toyota holds Save the Manual event
October 16, 2018. Toyota Canada recently conducted a promotion in Toronto called "Save the Manual." It took the form of an event at which consumers could experience driving a car with a manual transmission. Read more.
Dealer Inspire establishes Canadian business
October 16, 2018. US-based automotive sales company Cars.com has established its Dealer Inspire digital marketing service in Canada as a business entity. Read more.
EspaceCannabis.ca debuts
October 16, 2018. The Compassion Center of Montreal has launched a new online property called EspaceCannabis.ca that will offer consumers information about specific varieties of cannabis. Read more.
Videotron debuts new MAtv streaming service
October 16, 2018. Videotron of Montreal has launched a new online video streaming service for its community television channel MAtv. The free service allows Quebec consumers to view MAtv programs. Read more.
Tim Hortons brings Kenyan hockey team to Canada
October 15, 2018. Tim Hortons has released an online video depicting a recent visit to Canada by the Kenya Ice Lions, the only hockey team in Kenya. Read more.
New president, CEO at Hill&Knowlton Strategies Canada
October 15, 2018. Hill&Knowlton Strategies has promoted Sheila Wisniewski to the position of president and chief executive officer for Canada. She joined the agency in 2003 as a vice-president. Read more.
Apply Digital expands into Toronto
October 15, 2018. Vancouver-based digital agency Apply Digital has expanded its operations nationally by opening an office in Toronto. The new location will operate as Apply Digital East. Read more.
Canadian Partnership Against Cancer begins online campaign
October 15, 2018. Toronto-based not-for-profit organization the Canadian Partnership Against Cancer has begun an online campaign called "30 Minutes That Matter." Read more.
CPA Canada breaks national campaign
October 12, 2018. CPA Canada of Toronto has begun a new advertising campaign intended to counter the image of accountants as "boring." The $5 million national campaign was developed by DentsuBos. Read more.
TOHealth debuts new branding
October 12, 2018. Toronto-based not-for-profit organization TOHealth has undertaken a rebranding initiative. The new brand materials include the adoption of the tagline, "Get Better in Toronto." Read more.
Competition Bureau fines Discount for misleading advertising
October 12, 2018. The Ottawa-based Competition Bureau has reached an agreement with Discount Car & Truck Rentals to address what the bureau describes as misleading advertising. Read more.
Dempsey joins C21 Investments
October 12, 2018. Vancouver-based cannabis company C21 Investments has appointed John Dempsey to the position of director of digital brand strategy. Read more.
AutoTrader.ca breaks Ungaraging campaign
October 11, 2018. Automotive advertising website AutoTrader.ca has begun a content marketing campaign called "Ungaraging." It takes the form of a series of online videos. Read more.
Canadian Tire, Kidde Canada begin carbon monoxide campaign
October 11, 2018. Canadian Tire has begun a promotion in association with Kidde Canada and Scount Environmental intended to raise awareness of the risk of carbon monoxide. Read more.