Good&Ready launches in Toronto
December 13, 2018. A new creative advertising agency called Good&Ready has launched in Toronto. The firm was founded by Terry Drummond and Alan Madill, previously co-founders of Juniper Park. Read more.
Air Canada releases Coming Home video
December 13, 2018. Air Canada has released a holiday-themed online video called "Coming Home for the Holidays." The video depicts special events conducted by the airline at several airports. Read more.
Vega retains Noise Digital
December 13, 2018. Vega, a plant-based food company based in Burnaby, BC, has hired Noise Digital of Vancouver. The agency will develop a media plan intended to raise awareness of the brand. Read more.
Extreme Reach expands into Canada
December 13, 2018. Extreme Reach Crew Services of Burbank, CA has expanded its operations into Canada with the opening of an office in Toronto. Read more.
Accenture sponsors Women in Communications and Technology
December 13, 2018. Management consultant company Accenture has signed a national sponsorship agreement with Women in Communications and Technology of Ottawa. Read more.
Skittles readies Last Minute Gift Shop
December 12, 2018. Mars Canada is preparing a promotion for its Skittles brand called the "Last Minute Gift Shop." The store will open in Toronto on Dec. 24 at 11:59PM and will close one hour later. Read more.
Civilized Worldwide buys Revolution Strategy
December 12, 2018. New Brunswick-based cannabis-focused media company Civilized Worldwide has acquired Revolution Strategy, a marketing communications agency based in Saint John, NB. Read more.
Lightspeed acquires ReUp
December 12, 2018. Lightspeed, a Montreal-based point-of-sale and electronic commerce technology company, has acquired Toronto-based loyalty program operator ReUp. Read more.
La Capitale renews golf sponsorship
December 12, 2018. La Capitale Insurance and Financial Services of Quebec City has renewed its sponsorship agreement with professional golfer Anne-Catherine Tanguay for a second year. Read more.
Staples Canada begins rebranding effort
December 11, 2018. Office supply retail chain Staples Canada has undertaken a rebranding initiative intended to present the company as the "Working and Learning Company." Read more.
Kellogg begins Treats For Toys campaign
December 11, 2018. Kellogg Canada has begun a holiday season charitable fundraising initiative in the name of its Rice Krispies brand of breakfast cereal. Read more.
Phivida Holdings hires Covet PR
December 11, 2018. Vancouver-based food and beverage company Phivida Holdings has retained Covet Public Relations of San Diego as its PR agency of record for the United States. Read more.
EA Canada, Vancouver Canucks ready educational event
December 11, 2018. Video game company Electronic Arts Canada of Vancouver is preparing an event in collaboration with the Vancouver Canucks hockey team called "Future of STEAM Day: Vancouver." Read more.
Benylin conducts lozenge campaign
December 10, 2018. Johnson & Johnson Canada is conducting an advertising campaign for a new product called the Benylin Sore Throat Lozenge. The campaign was developed by J. Walter Thompson Canada. Read more.
Ronald McDonald House releases online video
December 10, 2018. Ronald McDonald House Charities of Canada has released an online video intended to thank consumers for their support of the organization and its work. Read more.
Air Transat conducts Flight with Santa Claus
December 10, 2018. Air Transat of Montreal recently conducted its annual "Flight with Santa Claus" initiative in association with the Children's Wish Foundation. Read more.
Fine Capital buys more of DHX Media
December 10, 2018. Fine Capital Management of New York has purchased a stake in Halifax-based DHX Media. The company has acquired 150,000 shares for $486,000. Read more.
Mall of America hires Imagination Park
December 7, 2018. The Mall of America in Bloomington, MN has retained XenoHolographic to develop an augmented reality installation for the holiday season. Read more.
Expedia begins Hit Reset promotion
December 7, 2018. Travel website Expedia.com has begun a holiday season mobile promotion called "Hit Reset." During the promotion, consumers can use the company's app to access a number of coupons. Read more.
Study: Food consumer trends in 2019
December 7, 2018. Nourish Marketing of Toronto has released the results of a study into food industry trends expected in 2019. The study was conducted in association with Kahntact of Guelph, ON. Read more.
