Policaro Automotive hires NKPR
July 26, 2017. Automobile retailer Policaro Automotive Family, based in Brampton, ON, has retained NKPR of Toronto as its public relations agency of record. Read more.
Rogers Insurance conducts Dream Big contest
July 26, 2017. Rogers Insurance of Calgary has begun a contest promotion tied to its 40th anniversary. The contest invites consumers to submit a video describing what they would do with $5,000. Read more.
Love Nature debuts 4K channel
July 26, 2017. Blue Ant Media of Toronto has launched a new version of its specialty television channel Love Nature. The channel specializes in nature programming broadcast in the 4K Ultra HD format. Read more.
Billot departs Yellow Pages
July 26, 2017. Julien Billot has departed the position of president and CEO at Yellow Pages. Ken Taylor, chief financial officer of the company, has been appointed interim president and CEO. Read more.
New marketing manager at Rouge Media
July 26, 2017. Rouge Media Group has appointed Haem Roy to the position of marketing manager. She was most recently marketing manager for English entertainment channels at 21st Century Fox in India. Read more.
The Winning Combination retains Bicom Communications
July 25, 2017. The Winning Combination, a health supplement company based in Winnipeg, has retained Bicom Communications of Montreal has its communications agency of record. Read more.
Toys R Us hires Cineplex Digital Media
July 25, 2017. Retail chain Toys R Us has hired Cineplex Digital Media of Toronto to install an in-store digital signage and kiosk system at a new concept store in Langley, BC. Read more.
New president, CEO and Pelmorex
July 25, 2017. Pelmorex has appointed Sam Sebastian to the position of president and CEO. He was previously a vice-president and managing director of Canadian operations at Google. Read more.
New marketing vice-president at Equibit Group
July 25, 2017. Toronto-based digital technology company Equibit Group has appointed Stephen Barnard to the position of vice-president of marketing. Read more.
Cote joins Data Communications Management
July 25, 2017. Data Communications Management of Brampton, ON has appointed Mike Cote to the position of senior vice-president of corporate development and strategy. Read more.
Subway begins agency review
July 24, 2017. Fast food chain Subway Restaurants has begun a North American marketing agency review. According to the company, it is seeking one or more firms specializing in content development and analytics. Read more.
Solisco conducts rebranding
July 24, 2017. Solisco has undertaken a rebranding initiative. According to the company, the new branding is intended to depict the firm as "a high-end, dependable choice for quality printing and mailing." Read more.
Les Vergers de la Colline rebrands
July 24, 2017. Cider producer Les Vergers de la Colline has undertaken a rebranding effort. As part of the new branding, the company has changed its name to Cidrery Milton. Read more.
PFLAG Canada introduces new brand identity
July 24, 2017. National non-profit organization PFLAG Canada has introduced a new brand identity. The new brand materials include a logo in the form of a circle and the tagline, "Family For All." Read more.
Canada Pride Montreal hires three agencies
July 24, 2017. Canada Pride Montreal has retained three agencies to handle public and industry relations for the inaugural edition of the annual event. Read more.
Natural Science International hires OverCat
July 21, 2017. Natural Science International has retained OverCat Communications as the Canadian public relations agency of record for its KerMax brand, a hair loss product aimed at women. Read more.
DeCosta Marketing merges into Malar Group
July 21, 2017. Toronto-based brand management company DeCosta Marketing has merged into the Malar Group of Companies. The agency will be rebranded as DeCosta Global. Read more.
Melanoma Network of Canada begins summer camp campaign
July 21, 2017. The Melanoma Network of Canada has begun an awareness campaign called the "Screen Me Sun Aware Camp Program." The intent is to assist summer camp operators to implement sun safety programs. Read more.
Harley-Davidson Canada conducts H-D 100 Challenge
July 21, 2017. Motorcycle company Harley-Davidson Canada is conducting a contest promotion called the "H-D 100 Challenge" to coincide with the firm's 100th anniversary in Canada. Read more.
Levelwear signs Golf Canada sponsorship
July 21, 2017. Athletic apparel company Levelwear has signed a sponsorship agreement with Golf Canada. The company will be an official apparel sponsor at three upcoming golf tournaments. Read more.
