STM hires Publicis

National forms new holding company

Loblaw to merge loyalty programs

Junction Craft Brewing hires OverCat

Tourism Yukon conducts midnight sun campaign

. Tourism Yukon has begun a marketing campaign in Vancouver focusing on the seasonal phenomenon of the midnight sun; a period of summer in which the sun does not completely set. Read more.

Travelzoo hires Craft Public Relations

. Online travel company Travelzoo has retained Craft Public Relations of Toronto as its PR agency of record. Craft won the account in a competitive review. Read more.

VA-AS retains Vibrant Marketing

. Sports agenct Sasha Ghavami has hired Vibrant Marketing to develop a brand image and website for his new sports management and representation company. Read more.

Cossette, Leger release brand study

. Cossette and Leger have released a new study called "Ovation" examining the relationships between consumers and brands. The study examines approximately 200 brands. Read more.

Neo-Traffic adds four

. Out-of-home media company Neo-Traffic has appointed Karen Reynolds to the position of senior account manager in Toronto. She was previously at Postmedia Network. Read more.

Travel Alberta hires four agencies

. Travel Alberta, the tourism marketing agency of the Government of Alberta, has retained four marketing agencies to manage its campaigns for the next three years. Read more.

Bell Media debuts new television advertising format

. Bell Media of Toronto has introduced a new television advertising format which it calls "SuperPods." The format will feature a single advertiser per commercial break. Read more.

Mars conducts Bite Off More Than You Can Chew campaign

. Mars Wrigley Confectionery Canada is conducting a campaign called "Bite Off More Than You Can Chew" in support of its Mars candy bar brand. Read more.

Wild On Media introduces digital taxi ads

. Toronto-based out-of-home media company Wild On Media has introduced a new advertising product in the form of digital displays mounted on the roofs of taxis. Read more.

New marketing director at Mitsubishi Canada

. Mitsubishi Motors Canada has appointed Steve Carter to the position of marketing director. He will be responsible for brand strategy as well as national marketing and communications. Read more.

Spirit of York begins awareness campaign

. Toronto-based Spirit of York Distillery has begun a national advertising campaign intended to raise awareness of its line of gin and vodka products. Read more.

Vichy Canada conducts Mineral 89 campaign

. Vichy Canada is conducting an online campaign for its Mineral 89 skin care brand. The national campaign was developed by Publicis of Montreal. Read more.

Shine Influencers expands into US

. Toronto-based Shine Influencers has expanded its operations in the United States with the opening of an office in Los Angeles. The agency specializes in social media influencer relations. Read more.

New president at Branded Cities Canada

. Out-of-home media company Branded Cities Canada has appointed Toby Sturek to the position of president. He joined the company in 2017 as senior vice-president of business development. Read more.

Chong joins Notable Life

. Toronto-based content marketing company Notable Life has appointed Matt Chong to the position of vice-president of strategic development and partnerships. Read more.

CRTC fines firms for online advertising malware

. The Canadian Radio-television and Telecommunications Commission has fined two companies under Canada's Anti-Spam Legislation for installing malicious software through online advertising. Read more.

Coca-Cola buys naming rights to Ricoh Coliseum

. Coca-Cola has signed an agreement with Maple Leaf Sports & Entertainment to acquire the naming rights to the Ricoh Coliseum, the venue of the Toronto Marlies hockey team. Read more.

Boston Pizza conducts Eskimo for a Day contest

. Boston Pizza International has begun a contest promotion in Edmonton called "Eskimo for a Day." The winners will receive "one-day contracts" with the Edmonton Eskimos football team. Read more.

Aeroplan, Carrot Rewards extend agreement

. Aeroplan has renewed a multi-year agreement with Carrot Rewards, a mobile application that distributes points from various loyalty programs to users to reach fitness goals. Read more.

Newcap to aquire two FM stations from Hector Broadcasting

. Newcap of Dartmouth has received approval from the CRTC to acquire two radio stations in New Glasgow, NS: CKEC-FM and CKEZ-FM. Both are currently owned by Hector Broadcasting. Read more.