SAAQ begins distracted driving campaign

Environics Analytics debuts tourism marketing service

RBC resumes Training Ground promotion

Yamaha Motor Canada hires The Turn Lab

Upfield Canada breaks new Becel campaign

. Food company Upfield Canada has begun a new campaign for its Becel margarine brand. The brand campaign focuses on the health benefits of the product. Read more.

Harlequin begins North American campaign

. Book publisher Harlequin has begun a new North American brand campaign called "That Harlequin Feeling." It was developed by Round of Toronto. Read more.

Re/Max readies new campaign

. Real estate company Re/Max has begun a new advertising campaign called "Million Re/asons." It is intended to highlight the benefits of using a real estate agent. Read more.

Canadian Association for the Advancement of Women and Sport rebrands

. The Canadian Association for the Advancement of Women and Sport has undertaken a rebranding initiative. The organization has changed its name to Canadian Women & Sport. Read more.

Garvie joins CMDC as chair

. The Canadian Media Directors' Council has appointed Stuart Garvie to the position of chair for a two-year term. Garvie is chief executive officer of GroupM. Read more.

Axe begins Toronto Raptors promotion

. Unilever Canada has begun a promotion for its Axe line of men's grooming products in association with the Toronto Raptors. Read more.

Hudson's Bay begins Nostalgia Project promotion

. Department store chain Hudson's Bay has begun a promotion called "The Nostalgia Project." focusing on fashion products in the styles of the 1990s. Read more.

PetSmart readies National Adoption Weekend

. PetSmart Charities of Canada will conduct an initiative called the "National Adoption Weekend" from Feb. 28 to March 1. Read more.

Kellogg extends Major League Soccer sponsorship into Canada

. Kellogg Canada has signed a multi-year sponsorship agreement with Major League Soccer Canada. The agreement makes Kellogg the official snack producer of the league. Read more.

GE Appliances Canada sponsors Vancouver Whitecaps

. GE Appliances Canada has signed-on as a sponsor of the Vancouver Whitecaps FC. The company is now the official home appliance sponsor of the soccer team. Read more.

Casey House begins Smash Stigma campaign

. Casey House, a treatment facility for people with HIV/AIDS, has begun a new campaign called "Smash Stigma." The creative consists of fictional episodes Friends and The Office. Read more.

Ecojustice retains Stephen Thomas

. Ecojustice, a charitable organization specializing in environmental law, has retained Stephen Thomas of Toronto as its fundraising agency of record. Read more.

Danone hires La Grange

. Dairy company Danone Canada has retained Montreal-based La Grange as the web design agency for its Silk brand of plant-based food and beverages. Read more.

KWT Global gains three clients

. KWT Global of Toronto has recently gained three new clients. The Academy of Canadian Cinema & Television has hired the agency to provide support for Canadian Screen Week 2020. Read more.

Pattison Outdoor Advertising rebrands Onsetop division

. Pattison Outdoor Advertising has begun a rebranding initiative. The company's Pattison Onestop transit advertising division will now operate under the name of its parent. Read more.