Skittles readies Last Minute Gift Shop

CTV debuts new online video streaming channels

Toys R Us begins new brand initiative

Mount Pleasant conducts Eternally Yours campaign

Cadillac begins Cadillac Live promotion

. Automotive brand Cadillac Canada has begun a digital promotion called "Cadillac Live." The company has converted a 10,000 square-foot film studio into an automotive showroom. Read more.

Desjardins debuts voice assistant service

. Desjardins has launched a new service which allows consumers using devices equipped with Google Assistant to access information about their bank accounts. Read more.

Toys R Us sponsors Blue Jays

. Toys R Us Canada has signed a three-year sponsorship agreement with the Toronto Blue Jays baseball team. The deal includes the operation of a "family fun zone" at home games. Read more.

Privacy Commissioner publishes privacy settings advice

. The Office of the Privacy Commissioner of Canada has released a collection of advice for Canadian consumers regarding the privacy settings of online services. Read more.

Canadian Photography Institute launches photostory website

. The Canadian Photography Institute of the National Gallery of Canada in Ottawa has launched a new website called Photostories Canada. Read more.

Ontario Motor Vehicle Industry Council begins campaign

. The Ontario Motor Vehicle Industry Council has begun an awareness campaign called "OMVIC Academy" intended to educate consumers about the process of buying a new or used vehicle. Read more.

St. Joseph Communications to acquire Rogers publishing division

. St. Joseph Communications has entered into an agreement to acquire the publishing division of Rogers Media. The division comprises seven consumer print and digital magazine properties. Read more.

Equal-Salary Foundation hires Featuring

. Swiss non-profit organization The Equal-Salary Foundation has undertaken a rebranding initiative. The effort was developed by Agence Featuring of Montreal. Read more.

Sinasac joins Rec Media

. Rec Media, a Toronto-based out-of-home media company specializing in arena advertising, has appointed Rob Sinasac to the position of vice-president of sales. Read more.

Quebecor promotes Giasson

. Quebecor of Montreal has promoted Emmanuelle Giasson to the position of senior director of sponsorship sales at Gestev, the company's events division. Read more.

Altius Healthcare hires Energi PR

. Altius Healthcare of Concord, ON has retained Energi PR of Montreal as the public relations agency of record for its Purgenesis line of skin care products. Read more.

WestJet releases Make-A-Wish video

. Calgary-based airline WestJet has released an online video in association with charitable organization Make-A-Wish Canada called "WestJet Connections: Share Happiness." Read more.

Tim Hortons debuts new loyalty program

. Tim Hortons has introduced a new loyalty program called Tims Rewards. The program will offer participants a free hot beverage or baked good for each seven purchases. Read more.

Juul Labs begins awareness campaign

. Toronto-based vaping products company Juul Labs has begun a campaign called "What Parents Need to Know," intended to provide information about vaping to parents. Read more.

McDonald's readies Snapplications initiative

. McDonald's Canada is preparing an initiative called "Snapplications" in collaboration with social media service Snapchat. The one-day promotion will take place on March 27. Read more.

Belairdirect breaks new campaign

. Insurance company Belairdirect has begun a new advertising campaign in support of its car and home insurance products. The campaign was developed by Sid Lee of Toronto. Read more.

Starbucks readies updated loyalty program

. Coffee chain Starbucks will introduce a series of changes to its Starbucks Rewards loyalty program on April 16 intended to provide consumers with greater flexibility. Read more.

Canadian Paralympic Committee conducts mascot promotion

. The Ottawa-based Canadian Paralympic Committee has begun a promotion to select an official mascot for the organization. Consumers can vote online for one of three characters. Read more.

CDW Canada signs sponsorship deal with MLSE

. CDW Canada has signed a multi-year sponsorship agreement with Maple Leaf Sports & Entertainment. It will sponsor the Toronto Maple Leafs and Raptors, as well as the Scotiabank Arena. Read more.

New marketing director at FIGR

. Toronto-based cannabis company FIGR has appointed Zack Grossman to the position of director of marketing. He will lead the company's marketing programs and new product launches. Read more.