February 21, 2017. Edgewell Personal Care has released a video in support of its Playtex Sport brand. It depicts Olympic wrestler Erica Wiebe presenting equipment to the West Humber Collegiate Institute girls' wrestling team. Read more.
February 21, 2017. Ride Television Network of Forth Worth, TX has received approval from the CRTC to be added to the list of non-Canadian television channels authorized for distribution in Canada. Read more.
February 21, 2017. Cora Breakfast and Lunch is preparing a promotion called "National Pancake Day." On Feb. 28, the Cora Foundation will donate one dollar for every meal of pancakes to the Breakfast Club of Canada. Read more.
February 21, 2017. Tourisme Montreal has signed an agreement with the Shanghai Municipal Tourism Administration. The two organizations have agreed to discuss strategies for increasing tourist numbers. Read more.
February 21, 2017. AOL has introduced a collection of new self-serve capabilities for its One by AOL programmatic ad-buying system. The new functions are aimed primarily at mobile application developers. Read more.
February 17, 2017. Yoplait has prepared a launch campaign for a new product called Yoplait Whole Milk, which, according to the company, is the first whole milk yogurt to be available nationally in Canada. Read more.
February 17, 2017. Athletic footwear company New Balance Canada has released a new animated video promoting its Fresh Foam 1080v7 running shoe. The 30-second video seeks to depict the experience of running. Read more.
February 17, 2017. Toronto-based The Garden has begun a promotion for itself involving gnome figurines. The client recruitment campaign is based on a website at which companies can request a figurine. Read more.
February 17, 2017. Weber Shandwick of Montreal has hired Marie-Eve Noel as an account director in its consumer marketing department. She was previously an account director and senior consultant at Torchia Communications. Read more.
February 16, 2017. Pierre Karl Peladeau has resumed the position of president and CEO of Montreal-based Quebecor. Peladeau was president and CEO of the company from 1999 to 2013. Read more.
February 16, 2017. Toronto-based retail chain Indigo Books & Music has begun an online promotion called "Always Be Reading" which highlights the benefits of reading. Read more.
February 16, 2017. The Ottawa-based Canada Games Council has begun a new campaign timed to coincide with the organization's 50th anniversary. The campaign was developed by Will of Vancouver. Read more.
February 16, 2017. Canadian Pacific has begun an awareness campaign promoting the safety benefits of inward-facing cameras, a technology incorporating voice and video recorders in locomotives. Read more.
February 16, 2017. Bell has entered into a collaboration with Pointe-a-Calliere, a Montreal-based museum of archaeology and history, to produce an exhibition on the evolution of the telephone. Read more.
February 15, 2017. Pizza Nova has retained Strategic Objectives of Toronto as its public relations agency. The firm's first work for the client is an initiative called the "Pizza Nova Puro Promise." Read more.