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Pizza Nova hires Strategic Objectives

Chefs Plate begins first national campaign

Lexus begins promotion with Group Germain Hotels

Molson Coors Canada retains MEC Canada


Bank of Montreal releases new commercial

. The Bank of Montreal has released a new television commercial called "Weightless." The ad depicts wheelchair athlete Josh Cassidy floating in a simulated zero-gravity chamber. Read more.


Hydro-Quebec breaks new campaign

. Hydro-Quebec has begun a new advertising campaign focusing on the organization's technological innovations in clean energy. The campaign was developed by Lg2 of Montreal. Read more.


Golf Canada hires Stadium Digital

. Golf Canada, the national governing body for golf in this country, recently retained Stadium Digital of Hamilton, ON to redesign its website. Read more.


Kia to sponsor Special Olympics Canada

. Kia Canada has signed a sponsorship agreement with Special Olympics Canada. During the multi-year agreement, Kia will be the official national automotive sponsor of the organization. Read more.


Giants & Gentlemen promotes Waugh

. Giants & Gentlemen of Toronto has promoted Steve Waugh to the position of vice-president and head of client services. He was most recently group account director. Read more.


Super Channel, Landmark Cinemas ready joint promotion

. Allarco Entertainment of Edmonton has prepared a joint promotion with Landmark Cinemas in support of its Super Channel pay television service called the "Wednesday Movie Twosome." Read more.


Booster Juice signs endorsement deal with Mackenzie Hughes

. Booster Juice has signed an endorsement agreement with pro golfer Mackenzie Hughes. He will participate in educational initiatives regarding importance of maintaining a healthy lifestyle. Read more.


Ikea releases lighting mobile application

. Home furnishings retailer Ikea Canada will release a new mobile application on April 1 supporting its new line of "Smart Lighting" products called Tradfri. Read more.


Bond Brand Loyalty promotes Bakula

. Bond Brand Loyalty of Toronto has promoted Morana Bakula to the position of vice-president of customer experience. She will continue to lead the agency's customer experience staff. Read more.


New editor-in-chief at Reader's Digest

. Reader's Digest Canada of Montreal has promoted Dominique Ritter to the position of editor-in-chief. Ritter was most recently executive editor of the magazine. Read more.


CIBC begins Stand For Canada campaign

. CIBC has begun a promotion called "Stand For Canada" tied to the 150th anniversary of Canada and of the bank. It encourages consumers to submit descriptions of their experiences of Canada. Read more.


Ogilvy readies new branding initiative

. Ogilvy will undertake a global rebranding initiative in April called "Next Chapter." According to the company, its various division will be placed under a single Oglivy brand. Read more.


Metro Toronto Convention Centre releases app for exhibitors

. The Metro Toronto Convention Centre has release a new mobile application designed to enhance the process of setting up an installation by exhibitors. Read more.


New chief creative officer at Blast Radius

. Digital agency Blast Radius has appointed Kevin Drew Davis to the position of chief creative office for Canada and Chicago. He will begin work on March 30. Read more.


New chief financial officer at Yellow Pages

. Montreal-based Yellow Pages has appointed Ken Taylor to the position of senior vice-president and chief financial officer. He was most recently at Capital Sports & Entertainment. Read more.