Postmedia to sell Infomart to Meltwater
June 22, 2017. Toronto-based Postmedia Network has reached an agreement to sell its media monitoring division Infomart to Meltwater News Canada. The sale is valued at $38 million. Read more.
City of Toronto, Black CAP begin transphobia awareness campaign
June 22, 2017. The City of Toronto and the Black Coalition for AIDS Prevention have begun a new advertising campaign intended to raise awareness of the issue of transphobia. Read more.
Bell conducts Alt TV influencer campaign
June 22, 2017. Bell has begun an online campaign promoting its new Alt TV service. The campaign consists of a series of videos featuring online personalities Jaz Saini and Harjit Bhandal. Read more.
Bracebridge launches online tourism initiative
June 22, 2017. The Town of Bracebridge in Ontario has begun an online tourism campaign called "Visit the Bridge." The initiative is intended to encourage travelers to visit the Muskoka town. Read more.
Zoom signs ad deal with Steve Nash Fitness World
June 22, 2017. Toronto-based out-of-home media company Zoom Active Lifestyle Marketing has formed an agreement with British Columbian fitness chain Steve Nash Fitness World & Sports Club. Read more.
Tetley Canada begins herbal iced tea campaign
June 21, 2017. Tetley Canada has begun a launch campaign called "Iced Tea Gone Herbal" in support of a new line of herbal iced tea beverages. The campaign was developed by John St. of Toronto. Read more.
Procter & Gamble debuts new Pampers Rewards program
June 21, 2017. Procter & Gamble has introduced a new loyalty program for its Pampers diaper brand in Canada. Called Pampers Rewards, the program makes use of a mobile application. Read more.
Novartis readies psoriasis campaign
June 21, 2017. Novartis Pharmaceuticals Canada of Laval, QC is preparing a new campaign intended to raise awareness of the emotional and physical effects of psoriasis. Read more.
Tourisme Montreal signs agreement with Tourism Administration of Guangzhou
June 21, 2017. Tourisme Montreal has signed an agreement with the Tourism Administration of Guangzhou Municipality in China. The two organizations will collaborate on promotional initiatives. Read more.
Edelman promotes Ambrose
June 21, 2017. Edelman has promoted Leilah Ambrose to the position of vice-president and creative director in its Toronto office. She will lead creative initiatives for various clients. Read more.
McDonald's to relaunch first Canadian location
June 20, 2017. McDonald's Canada will promote its 50th anniversary on June 23 by re-opening the first McDonald's location in Canada. The restaurant, located in Richmond, BC, first opened in June 1967. Read more.
Marriott begins Epic Canada Adventure Sweepstakes
June 20, 2017. Hotel company Marriott International has begun a contest promotion timed to coincide with the 150th anniversary of Canada called the "Epic Canada Adventure Sweepstakes." Read more.
Nestle begins Haagen-Dazs promotion in Toronto
June 20, 2017. Nestle Canada has begun a promotion in Toronto in support of its Haagen-Dazs ice cream brand. The promotion consists of a temporary retail location called the Bar Haagen-Dazs. Read more.
BMO conducts National Aboriginal Day promotion
June 20, 2017. BMO Financial Group of Toronto is conducting a series of events this month to coincide with National Aboriginal Day on June 21. Events will take place at various BMO locations nationally. Read more.
Canada Goose sponsors Arctic museum gallery
June 20, 2017. Toronto-based outdoor apparel company Canada Goose has signed-on as the title sponsor of a new permanent installation at the Canadian Museum of Nature in Ottawa. Read more.
Drug Free Kids Canada begins cannabis campaign
June 19, 2017. Toronto-based non-profit organization Drug Free Kids Canada has begun a national campaign encouraging parents to talk with their children about cannabis. Read more.
Juice Mobile signs new deal with Factual
June 19, 2017. Mobile advertising company Juice Mobile has signed a new agreement with data company Factual. Factual will provide behavioral location data to Juice Mobile's programmatic advertising system. Read more.
Ontario Securities Commission redesigns website
June 19, 2017. The Toronto-based Ontario Securities Commission has redesigned its website at GetSmarterAboutMoney.ca. The site provides educational materials for investors. Read more.
ISign Media adds to board
June 19, 2017. Mobile marketing company ISign Media Solutions has appointed Anthony DeCristofaro to its board of directors. DeCristofaro is the chief executive officer of media software company Qnext. Read more.
Shannon joins Valeant Pharmaceuticals
June 19, 2017. Valeant Pharmaceuticals of Laval, QC has appointed Arthur Shannon to the position of senior vice-president, and head of communications and investor relations. Read more.
