TM Real Estate Group hires Ireland&Hall
June 19, 2018. TM Real Estate Group of Spain has retained Toronto-based Ireland&Hall to handle Canadian public relations for the Fives Beach Hotel and Residences in Playa Del Carmen, Mexico. Read more.
Toys R Us Canada seeks chief play officer
June 19, 2018. Toys R Us Canada has begun a contest promotion in the form of a search for a "chief play officer," a child to test and advise on new toys, as well as to act as a spokesperson. Read more.
Canadian Tire to sponsor para hockey tournament
June 19, 2018. Canadian Tire has signed an agreement with Hockey Canada to become the title sponsor of the World Sledge Hockey Challenge, an international para hockey event. Read more.
Apex PR hires Roman
June 19, 2018. Apex PR has appointed Jeff Roman to the position of senior vice-president of integrated communications. He will focus on corporate, business-to-business and technology clients. Read more.
Lago joins Radical Point Media
June 19, 2018. Radical Point Media of Toronto has hired Carmen Lago as senior manager of integrated content solutions. She will oversee client relations and work to attract new business. Read more.
Canada Wide Media buys Western Living, Vancouver magazines
June 18, 2018. Canada Wide Media has acquired Western Living and Vancouver magazines from Yellow Pages Digital & Media Solutions. The purchase also includes WLCondo and the Vancouver magazine City Guide. Read more.
ICA readies Effie Canada awards
June 18, 2018. The Toronto-based Institute of Communication Agencies has formed an agreement with Effie Worldwide of New York to create a new annual awards program called Effie Canada. Read more.
New chief creative officer at Crew Marketing Partners
June 18, 2018. Crew Marketing Partners of Toronto has appointed Gerald Schoenhoff to the position of chief creative officer. He was most recently at Innocean Worldwide Canada. Read more.
Active International adds three
June 18, 2018. Active International of Toronto has appointed Harminder Hayer to the newly-created position of senior director of client partnerships. Read more.
The&Partnership adds staff
June 18, 2018. The&Partnership of Toronto has appointed Shawna Dressler to the newly-created position of director of people and operations. She was most recently at Rain43. Read more.
KFC conducts Father's Day promotion
June 15, 2018. KFC Canada has begun a Father's Day promotion called "Bucket Bjorn." It features a branded bag and chest harness that a consumers can use to carry a bucket of chicken. Read more.
Carrot Rewards adds RBC to loyalty program
June 15, 2018. Carrot Rewards has begun a promotion in collaboration with RBC. Consumers using the app can receive RBC Rewards points by performing daily tasks related to healthy living. Read more.
Report: Increased ad spending in 2018
June 15, 2018. Dentsu Aegis Network has released a report predicting that global advertising expenditure will increase by 3.9% in 2018. This is in comparison to a 3.3% increase in 2017. Read more.
CTV signs Amazing Race sponsors
June 15, 2018. CTV has signed a series of sponsorship agreements in support of its competition series The Amazing Race Canada. Chevrolet will return as a sponsor for a sixth year. Read more.
Martin joins Invictus MD Strategies
June 15, 2018. Vancouver-based cannabis production company Invictus MD Strategies has appointed Jessica Martin to the position of vice-president of public relations and regulatory affairs. Read more.
General Mills breaks Ask Nature campaign
June 14, 2018. General Mills Canada has begun an ad campaign for its Nature Valley line of granola bars. The campaign, called "Ask Nature," encourages consumers to experience nature. Read more.
Chevrolet begins Boots & Hearts promotion
June 14, 2018. Chevrolet Canada has begun a sponsorship promotion with Corus Entertainment. The brand will sponsor a country music event called the Boots & Hearts Emerging Artist Showcase. Read more.
GCI Group updates branding
June 14, 2018. Toronto-based public relations agency GCI Group has undertaken a rebranding initiative. The effort includes a new visual identity and a redesigned website. Read more.
New Balance signs deal with Francois Hamelin
June 14, 2018. Athletic apparel company New Balance Canada has signed a promotional agreement with speed skater and long distance runner Francois Hamelin. Read more.
SGM promotes Errai
June 14, 2018. Montreal-based commercial real estate marketing agency SGM has promoted Anissa Errai to the position of vice-president of account services. Read more.