Agfa HealthCare Canada retains High Road Communications
Toronto-based Agfa HealthCare Canada has appointed High Road Communications, also based in Toronto, its public relations agency of record. The agency will work to raise awareness of the company and its products with media and industry influencers nationally. Agfa specializes in imaging products and information systems for healthcare use. "Hospitals and clinics are looking to implement new technologies as part of their electronic health record initiatives," said Jason Knox, marketing manager at Agfa HealthCare Canada. "As a result, the healthcare IT market is growing and we've engaged High Road to help us expand Agfa's market leadership in Canada. High Road has an enviable reputation for strategic, creative thinking, and a strong understanding of the healthcare technology market."