Doug Agency rebrands itself
Doug Agency of Toronto has introduced a new brand identity for itself, based on the image of a barcode. According to the company, the image reflects the fact that the success of its work is measured by scans of the barcodes on its clients' products. The imagery is being used on the company's new website and on its collateral materials. The work was done in-house. "This initiative reflects our journey over the past three years and defines a new stage in our growth as an agency," said company president Doug Robinson. "Our new location, website and corporate identity is completely aligned and reflective of what the agency stands for; building successful brands that drive results. The barcode is a constant reminder of why we are in business." The agency's clients include the Art Gallery of Ontario, the Canadian Film Centre's Worldwide Short Film Festival, Clarica, The Coalition for Music Education in Canada, Dr. Oetker, Grolsch International, Krups, Northwest Mutual Funds, Renee's Gourmet, Sleeman Brewery and York University.