Yahoo Canada promotes music service
Toronto-based Internet company Yahoo Canada is promoting a new music subscription service called Yahoo Music Unlimited Canada. According to the company, users of the service can access approximately one million streaming songs for a monthly or annual fee. The company is also offering a seven-day free trial through <http://www.yahoo.ca/ymu> for potential customers. Users will also be able to browse and listen to friends' collections of music, build personal music libraries, transfer songs to compatible portable devices, purchase permanent downloads and listen to Internet radio stations. The service is being promoted with a marketing campaign called "This is Huge," created by OgilvyOne. It will include online and offline materials, as well as public relations from Fleishman Hillard Canada.