Telus begins Spark campaign
Telus broke a new national campaign this week to promote its Spark line of services, which includes mobile television, music, multimedia messaging, Web browsing and various downloadable items. The campaign consists of two television commercials, along with newspaper, billboard, cinema and transit advertising. In keeping with past advertising from the company, the creative consists of animal spokescharacters against a plain white background. The animals in this case are a Moluccan cockatoo, a Palm cockatoo and a pair of lovebirds. The copy emphasizes the multimedia aspects of various cell phones that can be used to access Spark services. Advertising for Telus is handled by Taxi.