Heart and Stroke Foundation of Ontario hires Publicis
The Heart and Stroke Foundation of Ontario has appointed Publicis Canada its agency of record. The firm won the assignment in a competitive bidding process involving an unknown number of additional contenders. Publicis will now undertake a corporate branding assignment for the foundation that will include the development of an overall communication strategy, a public service campaign and a multi-year brand campaign in Ontario. "Publicis demonstrated a great combination of skills and experience, as well as the commitment required to construct a corporate communications platform that will build our brand in a way that will create an emotional connection with our key audiences," said Laura Graham-Prentice, director of parent brand and health information services at the foundation. "After shortlisting a number of agencies, it was clear that Publicis understood our vision, values and business philosophy."