C3 Online Marketing buys Canada1 Sales & Marketing
C3 Online Marketing of Toronto has purchased Canada1 Sales & Marketing, a Toronto-based direct marketing and sales-support agency. Canada1 specializes in special event marketing, merchandising, demonstrations and online reporting, as well as sales training and support. C3 will add these services to its existing interactive marketing capabilities. “Canada1’s programs provide and support essential ‘customer-touch’ services, both physical and online,” said Terry Ham, president of C3. “By combining Canada1’s offerings with C3’s technology-enabled processes, clients can expect quality, scalable marketing support, freeing them to focus on their core business and building relationships.” No financial details of the acquisition are available.