McMillan gains two accounts
Vancouver-based McMillan has recently gained two clients. Catalyst Paper, also based in Vancouver, has hired the agency to strengthen its branding and to develop sales materials. The assignment also includes an advertising campaign that will promote the company’s sustainability initiatives. McMillan won the account in a competitive process involving four Vancouver firms. Information technology company CA of Islandia, NY has hired McMillan to hire demand generation for its Clarity product division. One other unidentified agency was also considered for the assignment in the final phase of the review. The campaign will include direct mail, telemarketing and Web-based fulfillment.