Joey's Only holds dinner for a year contest
Calgary-based seafood restaurant chain Joey's Only has begun a national promotion called “Get Hooked on Joey’s” in support of its new spring menu items. During the initiative, which began on April 18 and will run until May 28, each participating restaurant will give away a “Dinner for a Year” certificate worth $40 in food once per month for one year. The contest is being promoted with in-store materials and local advertising conducted by individual franchisees. National print advertising will also run in WestJet’s in-flight magazine Up. According to the company, another aim of the contest is to develop a national opt-in customer database. Joey's Only has 115 locations in Canada and the United States.