Paramount Canada’s Wonderland begins new campaign
Amusement park Paramount Canada’s Wonderland has released two television commercials to promote a new attraction called the Hollywood Stunt Spectacular. The show, which will run at the park through its 2006 season, consists of stunt performances drawn from various Paramount movies. The first ad shows a line of employees punching their time cards as they enter the park to begin work, one of whom is on fire. On-screen copy reads, “Paramount’s Hollywood Stunt Spectacular. Now at Wonderland.” The second ad shows a group of park employees moving along a salad bar in a cafeteria. A man in a harness descends on ropes, fills a bowl will salad and withdraws into the ceiling. The campaign was created by ACLC of Toronto.