Award show roundup
The Canadian Public Relations Society (Toronto) conducted its annual ACE awards on April 25. The awards recognize outstanding PR work from the Toronto area. Strategic Objectives of Toronto received awards for public relations campaign of the year, best creative campaign of the year and best use of special events. All three awards were for a campaign conducted on behalf of Cadbury, which includes a fashion show in which the models wore clothing made of chocolate. In addition, Judy Lewis and Deborah Weinstein of Strategic Objectives were named the top public relations professionals in Toronto for 2006. Among the other winners, Apex Public Relations won silver awards in the new product launch and product brand development campaign categories. Argyle Rowland Communications won a silver award for best use of special events. Environics Communications received silver awards in the community relations campaign and best use of special events categories. Fleishman-Hillard Canada won silver awards in the product brand development campaign and community relations campaign categories.