Modugno-Hortibec promotes guerilla gardening
Modugno-Hortibec of Saint-Laurent, QC has begun a campaign with House & Home Media of Toronto to promote its Premium Nature Mix organic soil. The campaign, created by House & Home, includes print, television and Web advertising. The print ads, which will run in the May, June and July issues of House & Home, form a three-part series based on the theme of guerilla gardening. Supporting television ads will run on Global and HGTV. A website for the campaign has been constructed at <http://www.naturemixwashere.com>. “Launching this campaign in House & Home’s Green Issue was a perfect fit for us, as it ties in with our commitment to nature lovers,” said René Modugno of Modugno-Hortibec.