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ATI Technologies hires High Road

ATI Technologies of Markham, ON has retained High Road Communications of Toronto as its public relations agency of record for North America. ATI makes graphics rendering technology for computers, digital television sets, cell phones and video game consoles. High Road will develop a communications plan for the company intended to raise awareness of the ATI brand and demonstrate the importance of graphics in home and office settings. “We are impressed with the strategic thinking, creativity and passion that High Road brings to our business,” said Chris Evenden, director of public relations at ATI. “High Road’s communications process enables us to choose the best method of reaching key audiences, from traditional media relations and blogs to viral marketing and events.”

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