Neilson Dairy promotes ultimate chocolate milk
Neilson Dairy of Toronto has begun an advertising campaign in Ontario for a new product called The Ultimate Chocolate Milk. The product is made with extra pasteurization and packaged in a bottle that allows it to be stored at room temperature. The product launch is being promoted with an in-store and radio advertising campaign created by Round Table Advertising of Toronto. The 30-second radio ads depict children filling their house with chocolate milk while informing mothers that it does not need refrigeration. “Moms told us that chocolate milk disappears quickly once in the house and they never have enough room in the fridge to truly stock up,” said Brent Peterson, creative director at Round Table.