Launch Brand Marketing gains two accounts
Toronto-based Launch Brand Marketing has recently gained two new accounts. ITW Construction of Markham, ON has retained the agency to develop a brand strategy and launch plan for its Buildex line of commercial construction fasteners. According to the company, Launch the strategy will involve a new approach to the brand’s sales through the Canadian Tire chain. Launch has also been appointed agency of record by GoodLife Fitness, based in London, ON. During the three-year term of the assignment, the agency will develop a new approach to creative for the brand and handle the opening of new locations. Launch is a division of Consumer Impact Marketing.