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Sponsorship roundup

The Molson Grand Prix of Toronto has secured a number of sponsors for its 2006 event, which will take place in that city from July 7 to 9. This will be the first running of the auto race since Molson transferred the rights to a newly-formed organization called the Grand Prix Association of Toronto in November 2005. Molson remains the title sponsor of the event The brewer’s participation will include beer gardens and on-site interactive areas, along with a series of themed parties during the week of the race called “Molson Heat Week.” Yahoo Canada has also signed on as a sponsor. The Internet company will operate a website for the race which will carry event news, video and other information. D’Angelo Brands has signed on to be the event’s official beverage sponsor. The company will operate drink stands at the race which will offer energy drink Cheetah and soda Duh. The company will promote its involvement with a packaging promotion that will include a draw for a trip to the race. The contest will be supported with a print and television advertising campaign. Other sponsors of the race include 24 Hours, Abrams Towing Services, Alliance Atlantis Motion Picture Distribution, Atto & Associates Insurance Brokers, Bosch Power Tools, the Canadian Forces, the CN Tower, the Delta Chelsea Hotel, the Ford Motor Company of Canada, Global Television, Harvey’s, John Deere, MBNA Canada, Ontario Tourism, Tourism Toronto, Pizza Pizza, Reckitt Benckiser, Samsung Electronics Canada, Sunoco, the Toronto Sun, Vital Link Ice Cream and Microsoft. “Our eclectic mix of partners is a vital component of what makes our event successful,” said Tyler Mazereeuw, director of corporate partnership for the event. “The Molson Grand Prix of Toronto is a unique environment where consumers are actively seeking brand experiences. This allows our partners to cultivate new and existing relationships with their target audience.”

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