Statements Media readies tanning salon ad displays
Statements Media of Toronto will introduce a new out-of-home advertising product next month in tanning salons in southern Ontario. On July 1, 400 poster display faces will be rolled-out in 50 salons in the Greater Toronto Area and other nearby markets. The displays, which measure 12” by 16.5”, will be located in the changing rooms, waiting rooms and tanning rooms of the participating salons. The company plans to expand this service into Quebec in approximately three months. Statements Media launched last September, offering advertising space on dry cleaning bags.