Upper Canada Mall begins Swipe, Conserve and Win contest
The Upper Canada Mall in Newmarket, ON began a promotion called “Swipe, Conserve and Win” yesterday. During the campaign, customers at the shopping mall will be invited to swipe electronic cards through a kiosk. The kiosk will display suggestions on ways to save money by reducing energy consumption. At the same time, the customer will be entered into a draw for daily prizes and the grand prize of a Smart Fortwo Coupe. “By making a few easy changes, homeowners can save money on their energy consumption costs,” said Lucia Connor, marketing director at Upper Canada Mall. “We hope that the campaign will make choosing energy efficient options a main focus in many households this summer, especially considering it's the first day of summer and energy consumption for air cooling will be at an all time high over the next few months.” The promotion is being conducted in association with energy technology and services company OZZ and Newmarket Hydro.