Kingstar Media signs infomercial deal with CTV
Kingstar Media of Toronto has signed an agreement with CTV to lease and manage the broadcaster’s available infomercial time. The agreement will go into effect on Aug. 28. “The opportunity to manage the ‘first out’ avail virtually every day on virtually every CTV station is a significant achievement for Kingstar,” said company spokesperson Jake Willitts. “CTV’s massive reach is an excellent compliment to the inventory that we currently offer to our clientele. Having this asset is consistent with Kingstar’s message that we are Canada’s leader in the 28.5 minute format.” Kingstar’s infomercial clients include Time Life Music, Oreck Canada, Little Giant Ladder, Beachbody and All Star Marketing.