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Tourism Toronto installs ad at convention centre

Tourism Toronto has installed a new out-of-home advertisement on the front windows of the Metro Toronto Convention Centre. The creative is spread across 68 windows and doors, depicting eight scenes that are intended to represent life in the city. The ad, created by Arnold Worldwide of Toronto, displays the copy, “Imagine anything. Experience it here.” “It occurred to us that the windows resembled a film strip along the sidewalk, so we wanted to create something that had a sense of narrative to it,” said Elliott Smith, creative director at Arnold Brand Response. “As you walk past, each image evolves from rough sketch to fully realized photo over the course of seven or eight windows.”

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