World Fishing Network, The Club at Bond Head begin cross promotion
Toronto-based specialty channel World Fishing Network has formed a marketing agreement with golf club The Club at Bond Head, located in Bond Head, ON. The association began last month with a contest for the channel’s viewers. Each month from July to September, round of golf for four will be given away. The contest is being promoted in the channel’s monthly electronic newsletter and on its website at <http://www.wfn.tv>. The golf club will receive on-air exposure consisting of billboards for the course that will run through the summer. “We know that the crossover between those who love to fish and golf is tremendous, so a partnership between WFN and The Club at Bond Head is not only smart marketing, but a great opportunity for our audience base,” said Christopher Doyle, vice-president of marketing at WFN.