Bell Canada appoints chief brand officer
Bell Canada of Montreal has appointed Wade Oosterman to the position of chief brand officer. He has also been appointed president of Bell Mobility and Bell Distribution. As chief brand officer, Oosterman will work to advance the perception of Bell in the communications marketplace. Oosterman was previously executive vice-president of sales and marketing at Telus Mobility and chief marketing officer at Telus. Prior to that, he was executive vice-president of sales and marketing at Clearnet.