General Motors conducts online video campaign
Montreal-based Fjord Interactive Marketing & Technology has created an interactive video ad for General Motors of Canada aimed at 18- to 34-year-olds. The ad is designed to allow users examine a range of compact Chevrolet and Pontiac vehicles in a virtual environment. In the ad, a virtual consultant named Mélanie guides users through the various features of the Aveo, Solstice, Vibe and Cobalt lines. “We wanted Web users to feel as though they could check out a car in a showroom setting, but in an environment that better corresponds to their lifestyle,” said Christian Quenneville, a strategic planner at Fjord. “To enrich the experience, we integrated more than 650 video sequences. The result has been a quality well above anything done until now and that pushes the boundaries of interactive online advertising.” The national campaign, which began on July 24, has reached approximately 2.3 million viewers.