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Diageo conducts sampling program for Smirnoff Ice

Diageo conducting a sampling program for its Smirnoff Ice brand using an installation called the “Invigorator Machine.” The program is taking place in bars and nightclubs in Toronto, Edmonton, Calgary, Vancouver, Halifax and Winnipeg. The machine is a booth which customers stand within and attempt to win prizes. The program is being conducted by Consumer Impact Marketing of Toronto.

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