Unilever begins Internet video campaign for Dove Real Beauty Workshops
Ogilvy & Mather Canada has created a two-minute short film for Unilever Canada in support of its Dove brand. The film is the first of two that will be distributed through the Internet to promote a series of events aimed at young girls and female mentors called the “Dove Real Beauty Workshops.” The first of these will take place in Toronto on Sept. 16. The film consists of footage of girls of various ages describing how their self-esteem has been influenced by the people around them. It is located at <http://www.campaignforrealbeauty.ca>.