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Re/Max Quebec retains Bleublancrouge

Real estate company Re/Max Quebec has assigned its advertising account to Bleublancrouge of Montreal. An unknown number of additional firms participated in a competition for the account. “In Bleublancrouge, we’ve found an impressive capacity for creativity coupled with solid expertise in the real estate field, which will help us reposition our brand image,” said Marc Lacasse, vice-president of marketing at Re/Max Quebec. National will continue to handle strategic communications and media relations for the company, while Carat will continue to handle media planning and buying. Bleublancrouge’s first work for Re/Max broke over the weekend, in the form of new television and radio commercials in English and French. The 30-second television ad, which uses the tagline, “Thousands of houses, one home,” depicts a couple walking in the nude through a house they are considering buying.

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