Choice Hotels Canada breaks loyalty program campaign
Choice Hotels Canada has begun an advertising campaign in support of its loyalty program, Choice Privileges. The campaign, consisting of print, radio and Internet advertising in English and French, broke in a number of large Canadian markets on Oct. 2. It was developed by Agence Braque of Montreal. This is the firm’s first work for Choice Hotels. Media buying and planning were handled by MacKinnon Calderwood, except in Quebec, where they were conducted by Amalgame.