Days Inns Canada begins print and online campaign
Toronto-based hotel chain Days Inns Canada has begun a 10-week media campaign to promote a special offer called “Stay Twice, Get a $25 Gift Card.” Until Dec. 28, participants in the chain’s loyalty program will receive enough points for a $25 gift card by staying at any two hotels in Canada or the US. Customers who register for the promotion will also be entered into a draw for one of 50 prizes of free gasoline for one year. The offer is being promoted with print advertising in 12 daily newspapers nationally, with banner ads on nine websites and with email advertising. On-site material is also being used. The print and online campaigns were handled by The Media Company. The creative was produced by WhiteSpace Advertising & Design.