New president at GWP Brand Engineering
GWP Brand Engineering of Toronto has appointed Alison Simpson to the positions of president and chief operating officer, effective Dec. 4. Previous president Bruce Philp, a partner in the agency, will move to the positions of chairman and CEO. Simpson was most recently managing director of Venture Communications. Prior to that, she was president of Enterprise Creative Selling, a position to which she was promoted after two years as vice-president and director of client services. Simpson has also worked at MacLaren McCann and BBDO. The agency’s client list includes ING Direct, Expedia.ca, Air Miles, Ferrero Canada, CBC, MasterCard, Pizza Pizza and Mars.