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Sutton begins Like Nowhere Else campaign

Quebec ski resort Sutton has begun a new advertising campaign. The three print ads, made in the style of posters from the 1920s and 30s, use the tagline, “Sutton. Like Nowhere Else.” Ads using the same style will run in other media through the season. This campaign was created by LXB Communication Marketing of Montreal. “This year’s visual approach banks on dreams and getaways, which translates into the offer of a selective environment to escape to while skiing,” said the agency’s senior creative director, Pier Lalonde. “It is exactly what the ski resort clientele is looking for. Sutton offers a setting centered on the experience of skiing and change of scenery. Our approach, inspired by images of the twenties and thirties, reflects the spirit of this reality.”

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