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Toronto Public Health readies flu season awareness campaign

Toronto Public Health has begun a public education campaign aimed at reducing the spread of germs during the flu season. The campaign encourages residents of the city to get flu shots, to keep their hands clean and to cover their mouth and nose when coughing or sneezing. The campaign, called “Do the Sleeve Sneeze,” will include newspaper and transit shelter advertising, as well as the distribution of 20,000 posters to daycare centres, schools, hospitals, recreation centres and other community locations. “With the onset of cold and flu season, we are asking people to do their best to keep their hands clean and help stop the spread of germs.” said Barbara Yaffe, director of communicable disease control at Toronto Public Health. “This means not using your hands to cover a cough or sneeze. While it may be a simple message, it will require a change in behaviour from the ways we were taught when we were young.”

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