Bridgepoint Health Foundation retains Groundzero
The Toronto-based Bridgepoint Health Foundation has hired Groundzero Marketing Communications, also based in Toronto, to handle the branding, marketing and communications for its current capital campaign. The agency won the account in a review involving an unknown number of firms. The $60 million redevelopment program will result in the construction of a new hospital for the treatment of chronic disease and disability. “Our challenge is to successfully create a memorable brand and brand experience for the Bridgepoint campaign, to engage people in the vision, motivate donors and corporations, and pave the way for the fundraisers to connect donors to their dreams,” said Roy Levine, managing partner of Groundzero.