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Bayer CropScience Canada retains Rare Method

Bayer CropScience Canada has hired Calgary-based Rare Method to handle its online marketing. Bayer CropScience specializes in crop protection, non-agricultural pest control, seeds and plant biotechnology. Rare Method will work with the company’s ad agency, AdFarm, to add online marketing to its other advertising initiatives. “We selected Rare Method for their expertise and comprehensive services to ensure our digital needs could be addressed by one partner,” said Derrick Rozdeba, the company’s manager of integrated communications. “Online marketing will be a key part of our marketing program, allowing us to connect and build relationships with our clients.”

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