Conair Canada begins campaign for personal care product line
Conair Canada has begun a new media and public relations campaign intended to promote brand awareness and stimulate sales of its personal care products. Scratch and Rock-it Promotions, both based in Toronto, have been retained to conduct the campaign. The two agencies have previously worked together on several assignments for Frigidaire and Cuisinart. Cuisinart is a division of Conair, and the firms received this new assignment on the basis of that work. The campaign will run through 2007.