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Website roundup

Toronto-based Lifecapture Interactive has created a new website for the reality television series Crash Addicts, which airs on OLN Canada. The site, located at, offers biographies of the cast and a discussion forum. The site also offers a virtual recreation of the show’s setting, Landsdowne. Visitors to the site can fly over the rural area and enter various buildings to view video clips, purchase show merchandise or engage in other activities. The company also hopes to sell vacant land in the setting to other companies for advertising and branding purposes. “Crash Addicts online extends an existing story and brand online and provides a fun experience through video, Flash and 3D technologies,” said James Milward, senior creative producer at Lifecapture. “This has enabled us to articulate a new kind of online advertising that reaches far beyond banner ads.”

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