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GreenField Ethanol hires Lifecapture Interactive

Toronto-based GreenField Ethanol has retained Lifecapture Interactive, also based in Toronto, as its interactive agency of record. For the next six months Lifecapture will work on a number of digital marketing initiatives as part of GreenField’s effort to brand itself as Canada’s leading ethanol producer. The company recently changed its name from Commercial Alcohols. Lifecapture was hired as a result of the firm’s work on the GreenField website. “GreenField Ethanol has a wide range of target audiences and we see a multi-faceted online presence as a way to stay connected to our stakeholders while growing our brand,” says Melanie Gruer, director of communications at GreenField. “Lifecapture Interactive’s ability to blend the creative application of online tactics with measurable results is a critical part of our efforts to become a dominant North American supplier of ethanol.”

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