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Choice Hotels Canada sends more work to Agence Braque

Toronto-based Choice Hotels Canada has hired Agence Braque of Montreal handle its interactive media activities. The agency already handles the hotel chain’s print, electronic and interactive creative. According to agency president Jean-Marc Demers, this consolidation “lends naturally to more efficient and effective management of communication initiatives, a considerably more incisive creative edge with regards to media, format and content strategies, and above all, a decisive impact on Choice Hotels Canada’s financial objectives.”

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