Public Health Agency of Canada begins healthy pregnancy awareness campaign
The Ottawa-based Public Health Agency of Canada has begun a five-week campaign intended to raise awareness of health risks during pregnancy. The campaign promotes a new government publication called the “Sensible Guide to a Healthy Pregnancy,” which contains information on the risks of poor nutrition, alcohol consumption, smoking and physical inactivity during pregnancy. The $3 million national campaign will consist of ads in buses and subways, in doctor’s waiting rooms and restaurants, as well as online. Radio ads, posters and direct mail aimed at First Nations and Inuit communities will also be part of the initiative.