Adidas breaks Impossible is Nothing campaign in Canada
Toronto-based athletic clothing company Adidas Canada has brought the brand’s new international marketing campaign to this country. The campaign, called “Impossible is Nothing,” features 30 international athletes describing defining moments of their lives through their own hand-drawn illustrations. “This campaign is about inspiring consumers to achieve their own ‘impossible,’” said Jeff Cooper, director of marketing communications at Adidas Canada. “Rather than focusing on athletes when they reach the finish line, the campaign celebrates the athlete’s journey and the pivotal moment when each athlete faced their own, unique ‘impossible’ obstacle.” The first phase of the initiative, which will break today, will include television commercials, print advertising, online banners, a large billboard, cinema advertising and interactive material at <http://www.adidas.ca>. The first four television ads will feature basketball player Gilbert Arenas, pole vaulter Yelena Isinbayeva, sprinter Allyson Felix and rugby player Jonah Lomu. The second phase of the campaign, which will be related to the upcoming FIFA U-20 World Cup Canada 2007, will begin in June. These executions will feature soccer players, including Canadian goalie Asmir Begovic, David Beckham and the players from St. Margaret’s in the UK. The final phase of the campaign will begin in late August or September. The campaign was developed by Adidas’ global advertising agency, 180 Amsterdam.