Niagara Parks Commission retains Larter Advertising
Larter Advertising of Aurora, ON has been appointed agency of record by the Niagara Parks Commission. The commission is an agency of the Government of Ontario responsible for the preservation and presentation of the Niagara River and Niagara Falls Parkland. Larter won the account in a request for proposals process involving an unknown number of additional contenders. The assignment includes marketing strategy and branding as well as creative development and execution for the main Niagara Falls attractions and amenities. “Larter gave us a convincing argument as to why they were the agency for our business,” said commission spokesperson Joel Noden. “Their presentation was creative and convincing. Having experience with our golf business was an added bonus.” Larter has spent the past five years developing branding and marketing materials for the commission’s golf properties.