National Car and Truck Rental promotes free gas offer
Toronto-based National Car and Truck Rental is in the middle of an ad campaign supporting a promotion called “Free Gas.” During this promotion, customers will receive $20 worth of gasoline with a three-day weekend rental from the company. The campaign consists of bus and subway ads, print materials and online banners. The creative uses the image of a car’s gas gauge pointing to “empty.” The campaign was developed by Cundari, with media buying handled by Gaggi Media Communications. “The free gas message really hits home with Canadians at a time when supply and pricing are having a significant effect on consumer spending,” said Frank De Cesare, vice-president of marketing at National. “This is a compelling message that we in the industry understand the impact of gas prices and are acting to ensure Canadians have cost effective transportation options.” The promotion will run until May 7.