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Ferrero Canada breaks Kinder Bueno campaign

Chocolate maker Ferrero Canada has begun a new national advertising campaign to promote its Kinder Bueno chocolate bar. The television campaign, consisting of 30- and 15-second commercials in English and French, was developed by GWP of Toronto. In the ad a woman unwraps a Bueno bar as she walks past a rack of paperback books. The man pictured on the cover of a romance novel called “All my Senses,” sees her and begins to describe his longing for the chocolate bar. He says, “Is there any pleasure greater than Bueno pleasure?” The woman from the cover comes to life and appears in the store. She says, “No. There isn’t,” and the two women leave together.

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