Corus Entertainment of Toronto has added video advertising to its online children’s programming. The company’s children’s websites YTV.com, TreehouseTV.com and DiscoveryKids.com offer streaming video from a number of programs, including Ruby Gloom, Captain Flamingo, Robot Boy, Erky Perky and Monster Warriors. According to Corus, the three site attract approximately 1.5 million unique viewers per month. “Our online video lineup provides audiences with unique content that they can’t find anywhere else and this gives them another way to access our programs,” said Frank Duyvelshoff, director of business development at Corus Entertainment. “The introduction of streamed video ads now allows advertisers to connect with our audiences seamlessly in the way clients have come to expect.”
Sony Computer Entertainment Canada has launched a Canadian website for its PlayStation video game systems at <http://www.playstation.ca>. The bilingual site contains product information for the PlayStation 3, PlayStation 2 and PlayStation Portable consoles, as well as news, event listings, special promotions and game videos.
Toronto-based Star Media Group has launched a new website at Wheels.ca. The site offers a collection of product information for prospective vehicle buyers, including specifications, reviews, road tests and dealer listings. The site aggregates content from Carguide Magazine, World of Wheels magazine, and the Wheels sections of the Toronto Star, the Hamilton Spectator, the Kitchener-Waterloo Record and the Guelph Mercury. “Wheels.ca combines expert industry opinion with rich vehicle information to create a functional, interactive, one-stop shop for every buyer’s needs,” said Judy Sims, director of product development for digital media at Star Media Group. “We created Wheels.ca to give car buyers and enthusiasts a place to learn, explore and share information on cars they are interested in or looking to purchase.” The launch of the site is being promoted with search marketing on Google and Yahoo, print advertising in the participating publications, online advertising and public relations.