Paradigm Public Relations to open in Toronto
Toronto-based Apex Public Relations will launch a new, independent public relations agency in August called Paradigm Public Relations. The agency will be headed by Apex senior vice-president Tracey Bochner. According to the company, the move is a response to growing demand for consumer marketing, public relations, corporate communications and issues management. “The volume of interesting opportunities that Apex declines due to conflicts is a clear indicator that there is room in the industry for a new agency that can deliver smart strategic thinking, creativity and measurable results,” said Apex president Pat McNamara.