SitesMedia signs Boathouse Clothing Stores
Out-of-home media company SitesMedia has signed an advertising agreement with Boathouse Clothing Stores. SitesMedia will install display advertising faces in the fitting rooms of Boathouse’s 28 stores. SitesMedia has an inventory of approximately 10,000 display faces. “Joining SitesMedia means we can add value to our customers shopping experience by delivering messages from like minded brands and services and from time to time providing our customers with product samples and coupons from selected brands,” said Anthony Di Fruscia, vice-president of Boathouse.