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Bacardi Canada readies Graffiti Alive promotion

Bacardi Canada will conduct an out-of-home promotion called "Graffiti Alive" in Toronto this weekend. From July 21 to July 22, a group of artists will be given 30 minutes each to paint graffiti on a downtown wall using Bacardi Superior Rum Elixer as their theme. After the two days, eight artists will be selected to collaborate on a final mural promoting the drink. "Graffiti Alive is a true representation of the vibrant and experimental nature of Bacardi Superior Rum," said Lisa Jazwinski, group brand manager for rums at Bacardi Canada. "It will be incredible to watch how our brand will come alive with the cultural phenomenon that is graffiti art."

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