Canadian Tourism Commission begins street campaign in New York
The Canadian Tourism Commission has begun a street promotion in New York City. Three storefronts in Manhattan have been wrapped with vinyl covers 5.5 by 7.5 metres in size. The wraps display images of various Canadian experiences. The storefronts also include an audio system that uses the glass of the windows as a speaker to project sounds matching the images across the sidewalks. In addition, groups of promotional workers will operate near the stores to direct passers-by in their direction. "The New York experiential program is part of a broader campaign designed to inspire Americans to consider Canada as the premier four-season vacation destination where they can have unique and unexpected experiences," said Siobhan Chretien, executive director of US leisure marketing at the commission. The campaign, which was developed by DDB Canada, will run through the summer.