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Canadian Tire promotes NASCAR sponsorship

Canadian Tire has begun a touring initiative to promote its sponsorship of NASCAR racing in Canada. The campaign makes use of a 20 foot trailer that opens to become promotional installation offering a variety of activities. These include video games, a photo booth, video of race highlights, branded giveaways and other displays. The trailer will visit approximately 80 Canadian Tire retail locations during the summer. The campaign was developed by Toronto-based Fuse Marketing Group. "The sponsorship and promotion are designed to provide an opportunity for Canadian Tire dealers to engage their customers, vendor partners and communities by leveraging the powerful NASCAR Series," said agency president Garo Keresteci. "Our goal was to communicate the power and excitement that surrounds the NASCAR brand, while highlighting Canadian Tire as the country's leading automotive retailer."

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