Vortxt Interactive becomes Vortex Mobile
Toronto-based Vortxt Interactive has changed its name to Vortex Mobile. The rebranding also includes a new logo and a redesigned website. "The change in name and look reflects our increased emphasis on rich media mobile marketing and the emerging mobile business tools space," said Brady Murphy, co-managing partner of the firm. "When Vortex was founded in 2004, the market and our expertise was really all about text messaging. The mobile space is becoming more sophisticated and we wanted our presence to capture the full range of expertise and solutions we can offer corporate marketers and our agency partners."