Marketing Hall of Legends adds three
The Toronto-based Marketing Hall of Legends will induct three new members in 2008. In the Builder category, which recognizes those who have built and enhanced existing brands, the additions are Peter Elwood, former president of Lever Brothers and Lipton, and Ed Marra, former chief executive officer of Nestlé Canada. In the Mentor category, which recognizes those who have assisted others to succeed in marketing through philanthropy or academia, the new member is Peter Zarry, formerly of the York University Schulich School of Business. The Marketing Hall of Legends is an initiative of the Toronto chapter of the American Marketing Association and Mandrake.